Earlier quoted context omitted.
I have to agree, if I want to start a competing reservation platform I would take this "opportunity" to launch it, but because big corps (almost a monopoly for booking.com) are helped in difficult times this makes it almost impossible to have competition or new small players that would have been advantaged by not having the weight of the big players.
Tell that to plentyoffish who took on the dating market and consistently ranked higher than big companies like match. If bookings.com suddenly disappeared you would have hundreds of players ready to jump in with their own angle. What would you offer? Is bookings.com really holding you back?
I do take your general point though.