The most interesting part of that article was that they produce prototype boards on the same assembly line as production. No waiting for boards to come in. If they want a board made simply queue it and it's done. They were agile before it was cool to be agile. EDIT: Also, I had a NeXT Cube and NeXT Turbostation with laser printer. They were fantastic. We've barely budged the needle since then.
They were agile before it was cool to be agile. Which turned out to be arrogant, stupid and wrong.
If they had started to gain traction that factory would have been a significant competitive advantage for them. Further, I think that it could have helped them lower prices even more think, sub $1500 workstations.