In case people are missing the broader point of the article, beyond the horrifying incident at the beginning: "The whole idea behind Protect is that you could convince people to pay for the product once you’ve gotten them to the highest point of anxiety you can possibly get them to," one former employee said, referring to Citizen's subscription service. "Citizen can’t make money unless it makes its users believe ther…
There are a lot of businesses built on this model. The news outlets spring immediately to mind.