Earlier quoted context omitted.
Yes - and this is by far the strangest aspect of it all. My local telecom advertising that Netflix is bundled into the cell service. Netflix licensing shows from BBC or ordering content from other outfits. Netflix being built on top of AWS infrastructure. Streaming brands being available as “apps” on AppleTV. HBO becoming a property of Paramount, and both being owned by ATT. So many examples of complex relationships…
All this superficial cooperation is a front to hide the anti competitive and price gouging that’s happening. Joe average doesn’t understand that the marginal cost of delivering a 4K stream is a few cents, nor does he think critically about why it costs 9.99 to “buy” a decade old movie that’s liable to be removed his account at any time.
One answer to this is "club goods" [1]: bundle large collections of content together for a fixed price so that per-unit access is zero-cost, but every participant pays their share of the whole; this is the model of both cable packages and streaming services. It's hardly perfect (especially in that it centralizes both data and power), but it's arguably a better win-win than arbitrary unit prices.
I do think it's shady that vendors are allowed to sell content using "buy" and "ownership" metaphors of physical goods, when in fact it's a limited license that can change or disappear at any time. I'd love to see some regulation in this space, to the effect that content can only be labeled "buy"/"own"/etc if the content is DRM-free and carries a permissive license for backups, remixing, transforming, etc.
And of course, there's an excellent case for reforming copyright laws more generally, such that content that has already had plenty of time to recoup its costs enters the public domain. I think the original duration (14 years) struck a reasonable balance; and on a cultural level, there's a great deal of value in each generation having unlimited access to the previous (still-living) generation's culture, in addition to culture of dead antiquity.