Earlier quoted context omitted.
THIS. Forcing consumers to sign up to 10 platforms to watch 10 movies will no doubt lead to a shift back to torrents. YouTube is pretty good in this regard, as it allows paying for renting a single movie for a weekend for a reasonable price.
I wish we had the data on this but I suspect a customer only selects a one or two video platforms and _MAYBE_ juggles a third when a hot show like GoT shows up, which is rare. There is a limited number of attention hours, it doesn't make sense to be on 10 platforms. Regardless, the end game of these streaming services is probably going to be consolidation or partners, if it makes since because the market is too dilut…
In that light it makes perfect sense for Amazon to enhance their offering, as they are third or fourth in streaming.
There never seems to be something to watch consistently on Prime at least here in Europe.