> The deal can be viewed as a doubling down on business strategy that Jeff Bezos, Amazon’s CEO, articulated at a conference in 2016: “When we win a Golden Globe, it helps us sell more shoes,” he had said, referring to Amazon's diverse business divisions. This part is a real nugget.
From https://stratechery.com/2021/distribution-and-demand/ : `I do get the argument that Prime Video is a waste of money for Amazon; Brad Stone notes in his new book Amazon Unbound that “there was little evidence of a connection between viewing and purchasing behavior” and that “any correlation was also obfuscated by the fact that Prime was growing rapidly on its own.”` Is that nugget actually true or is Bezos just o…
But if the plan is to make Prime more popular there seem to be many, many simpler and probably cheaper ways to do that. It's as if McDonalds started a movie studio in order to sell Movie + Big Mac bundles.