As a native English-speaker in the US, the name seems problematic. "Kiter" is not a word and feels closer to a profanity rather than a reference to a kite. Further a "kite" doesn't have an aspirational metaphor in US-English-- in fact it is the opposite, "Go fly a kite" is a dismissive phrase. I don't think the name is viable.
Good points. We are both avid kite surfers so did some word magic to come up with Kiter. We also wanted to emulate the image of having a string from your kite so you can have control. A tether from the traditional spray and pray method of applications to something grounded. But being a word wasn't high on our criteria list. For example Uber and Spanx both aren't words.
https://en.m.wikipedia.org/wiki/Benjamin_Franklin_Drawing_El...