Companies work in this context to attract talent. And people look to large powerful employers to large, important projects for social good. This could mean working at SpaceX to colonize Mars or wanting AWS to have carbon neutral data centers. I want to at least hope my company isn’t a soulless behemoth, but actually lives up to the mission or advertising.
So it’s only natural any kind of social or political issue is going to fall into this category. Including issues of racial equity...
Of course the market can decide what things here they want in companies they work at. It’s not a black and white “politics or no politics” line. Everything and anything can be political.