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Ford unveils the F-150 Lightning, its all-electric pickup truck

techcrunch.com

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Re: Ford unveils the F-150 Lightning, its all-electric pickup truck

#4

Post by jeremiahhs »

Animats wrote: post #2

Starts just under $40K. Before federal EV incentive payments. Compares to $30.6K for the 2022 gas version. After incentives, the difference is only about $2.5K. This is when electric vehicles really start taking over.

The 40k version isn't available until 5/24 ( 3 years), and it's a commercial variant, not retail.

Re: Ford unveils the F-150 Lightning, its all-electric pickup truck

#5

Post by wazokazi »

Animats wrote: post #2

Starts just under $40K. Before federal EV incentive payments. Compares to $30.6K for the 2022 gas version. After incentives, the difference is only about $2.5K. This is when electric vehicles really start taking over.

Are incentives even necessary anymore?

Regardless, this just shows how well Ford understands the truck market. This will sell like hot cakes, and they will have trouble keeping up with demand.

Re: Ford unveils the F-150 Lightning, its all-electric pickup truck

#6

Post by clouddrover »

jeremiahhs wrote: post #4
Animats wrote: post #2

Starts just under $40K. Before federal EV incentive payments. Compares to $30.6K for the 2022 gas version. After incentives, the difference is only about $2.5K. This is when electric vehicles really start taking over.

The 40k version isn't available until 5/24 ( 3 years), and it's a commercial variant, not retail.

I think that's the 24th of May, not May in 2024. They were talking about when you can place reservations and the details of each trim level.

Re: Ford unveils the F-150 Lightning, its all-electric pickup truck

#7

Post by clouddrover »

youeseh wrote: post #3

Unlike a Tesla, your Ford's price isn't going to be the same as the MSRP. Dealers will charge what they think they can sell the vehicle for. If the demand is high, there will be a markup.

If they do, talk to Ford about it. It's worked before:

https://www.thedrive.com/news/39720/ford-wipes-out-10000-dea...

Re: Ford unveils the F-150 Lightning, its all-electric pickup truck

#8

Post by reitzensteinm »

jeremiahhs wrote: post #4
Animats wrote: post #2

Starts just under $40K. Before federal EV incentive payments. Compares to $30.6K for the 2022 gas version. After incentives, the difference is only about $2.5K. This is when electric vehicles really start taking over.

The 40k version isn't available until 5/24 ( 3 years), and it's a commercial variant, not retail.

Your previous comment was complaining about Tesla FUD. So are you spreading Ford FUD here, and if not, what's the difference? Genuinely curious.

Re: Ford unveils the F-150 Lightning, its all-electric pickup truck

#9

Post by zikduruqe »

youeseh wrote: post #3

Unlike a Tesla, your Ford's price isn't going to be the same as the MSRP. Dealers will charge what they think they can sell the vehicle for. If the demand is high, there will be a markup.

Hopefully manufacturers can start selling direct to consumers, versus having to go through a dealer (varies state to state). That would take out the middleman.

https://www.ftc.gov/news-events/blogs/competition-matters/20...

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