Agree with some of the other commenters here – this seems really really smart, but only because I live and work deep in Shopify land. It was immediately obvious to me what this means, but there's plenty of Shopify merchants and partners who aren't even aware of the Lite plan, and if they know it's there, are unclear of the limitations. I can definitely think of people who this would be great for – it's almost like he…
My wife is a good example where she doesn't need a fancy storefront. She gets her customers from Instagram/Facebook. She only needs a super basic/low-end storefront for her customers to do their purchase.
there's plenty of Shopify merchants and partners who aren't even aware of the Lite plan, and if they know it's there, are unclear of the limitations. - 100% agree.