Earlier quoted context omitted.
I wonder why they don't just call the game developers on the phone and say "here is AMD, you must fix your shaders, here is the code". Certainly I would jump if I got contacted by AMD or NVIDIA. Now someone is going to say, if a game breaks people are going to blame AMD, so it is their problem. But AMD would just have to play hardball once, pick a smallish publisher and say "XY refuses to fix their broken code, we ev…
People buy AMD to play games; they don’t buy games in order to use their AMD card. AMD have one job in this situation and they are doing it.
Also I don't think developers would be quite so receptive. It works on every card that exists in the market today, that's kinda your problem if your unreleased chip breaks this is a fairly good argument.