This does not seem be a problem in the UK, searches topics that might be prone to this all seem to give the correct .gov.uk site as the first result with no ads that could be described as misleading. I wonder if the UK government, advertising standards agencies and trading standards authorities have put more pressure on google? Or perhaps the legal landscape here makes it untenable to operate such a scam business.
I did report it at the time (and suggest other family members to do the same) but from a numerous list of sponsored results to now see none is a surprise!