It is interesting how stark the reaction to this Vs. Apple's "Find My" network is. Apple's version adds every iPhone to part of their network. It uses battery AND expensive mobile data even when the owner has no eligible devices, and that isn't considered controversial. But Amazon wants to use data on non-battery/non-pay per transfer lines and this is considered controversial (and an "abuse of their market position")…
Its just part of the general online narrative that Amazon is "evil", while Apple, who still works with Foxconn in China and did things like have poor authentication on iCloud that cause celebrity photo leaks, goes largely unnoticed. My guess is that tech people just really like the flashy Macbooks so the bias is present.
No clue if that's true. People should generally assume that if a big corporation is doing anything at all (in America) - it is to make money. They will only "protect you" to the level that it makes them money and they'll be happy to change their business model to something a little more like Google/Facebook for something as simple as a change in leadership.