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MySpace Acquired: Email From CEO Mike Jones To Employees

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Re: MySpace Acquired: Email From CEO Mike Jones To Employees

#31

Just FYI, we are hiring ex-Myspace developers at Leads360. We've hired four ex-Myspacers in the past six months. Our technology stack is similar, so the learning curve is only slight. And we have lots of interesting and challenging projects to do. Located in El Segundo; full-time local only. If you got laid off or are ready to jump ship, then email Bill at bpaetzke@leads360.com.

Nice

Re: MySpace Acquired: Email From CEO Mike Jones To Employees

#32
post #28

Earlier quoted context omitted.

This isn't just a question of emotional insensitivity. Machiavelli's "The Prince" specifically warns against trying to mix bad news with good. Send the bad news out and put as much bad news as possible in one message. Then dole out the good news in dribbles. So you start by saying almost everyone will be fired and the pension plan is bankrupt. Let that sink in. Then an email goes out saying that the executive team ha…

Interesting -- so not only does mixing good news with bad like this anger the recipients and cast doubt on the leader, it doesn't even accomplish anything. And thanks for reminding me that I need to read that book.

Machiavelli's point was if you have to infringe on your peoples rights, and do something negative --- then do them all at once. This way, time erodes the negative memories - and since they are all focused in point in time, then the series of positives that follow will move to the forefront of people's memories of your time 'ruling'.

Re: MySpace Acquired: Email From CEO Mike Jones To Employees

#36
post #18

A few thoughts on communication... Don't talk about "exciting plans" in one sentence, and "a series of restructuring initiatives, including a significant reduction in our workforce" in the next. Especially when you just worked your employees to the bone revamping your platform. Also, when you are announcing your company was sold for scrap, it is tone-deaf to gush about how it has been "the most engaging and challengi…

This isn't just a question of emotional insensitivity. Machiavelli's "The Prince" specifically warns against trying to mix bad news with good. Send the bad news out and put as much bad news as possible in one message. Then dole out the good news in dribbles. So you start by saying almost everyone will be fired and the pension plan is bankrupt. Let that sink in. Then an email goes out saying that the executive team ha…

I'm not sure there really was any good news in that email. Just bad news with lipstick.

Re: MySpace Acquired: Email From CEO Mike Jones To Employees

#37
post #35

I wonder what this means for other Fox Interactive products? Photobucket was tied at the hip to myspace for instance. Anyone have any idea what's going on there?

Photobucket recently announced a deal with Twitter to be their official photo sharing service. And I think that Photobucket was sold last year.

Re: MySpace Acquired: Email From CEO Mike Jones To Employees

#38
post #2

$35mm? Ouch. >News Corporation bought MySpace for $580m (£373m) in 2008. The asset was briefly valued at $12bn when News Corp attempted to merge it with Yahoo in 2007. From: http://www.telegraph.co.uk/technology/myspace/8404510/MySpac...

News corp apparently made 900 million off of their advertising deal with Google, so they probably aren't horribly depressed.

Re: MySpace Acquired: Email From CEO Mike Jones To Employees

#39
post #19
post #18

A few thoughts on communication... Don't talk about "exciting plans" in one sentence, and "a series of restructuring initiatives, including a significant reduction in our workforce" in the next. Especially when you just worked your employees to the bone revamping your platform. Also, when you are announcing your company was sold for scrap, it is tone-deaf to gush about how it has been "the most engaging and challengi…

Agreed, very bad choice of words. Even if the original message did not have all this nonsense, it was likely edited by PR flacks for a "positive" spin. That's one industry (PR) ready for some refreshing new approaches...

Yea, I have been saying that legacy PR based on controlling the message is fundamentally flawed for a while now.

Re: MySpace Acquired: Email From CEO Mike Jones To Employees

#40
I'm scared that Myspace is simply a total data buy. Take the existing users data and build some models off of it. Notice these quotes. Doesn't sound too promising.

'“... enhancing digital media experiences by fueling connections with relevance and interest.”' - Connection between relevance and interest? Isn't that like saying the connection between apples and .. apples?

'Specific Media is an innovative global interactive media company that enables advertisers to connect with consumers in meaningful [unwanted], impactful [in your face] and relevant [creepy] ways.' [added]

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