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Why does every advert look the same? Corporate Memphis

wired.co.uk

101–110 of 195 posts

Re: Why does every advert look the same? Corporate Memphis

#101
> multi cultural inclusive visual banality

> It lets companies look diverse

> Not sure what skin color to use? Make them blue

Seeing cartoon SVGs of brown people really hits a nerve for some people. IMO if you walk around the Bay Area the racial distribution is more or less the same as these graphics, so there's really nothing to complain about in that regard. Go buy Russian software if you don't like it.

Re: Why does every advert look the same? Corporate Memphis

#102

Had a discussion about this style with an illustrator friend a few months ago. Illustration is genuinely better at conveying concepts than photography, and everyone is tired of lightbulbs, puzzle pieces, people in suits shaking hands and other stock photo cliches. Problem is, commissioning an illustrator, especially a good one, is expensive and time consuming and takes excellent art direction to get right.[1] This st…

> Might as well include an image of someone reaching up to a blue wireframe globe superimposed with zeroes and ones and @ symbols.

I'd prefer that.

Re: Why does every advert look the same? Corporate Memphis

#103
post #94

> When you see the CEO of tech companies talk in private or to one another, the way that they frame their view of the world is fascinatingly opposed to the world depicted in a Corporate Memphis illustration I see a CEO who won’t squirrel away over details that are irrelevant to making money, isn't married to a company as their baby, and has in particular let go of the design process and given it to designers or desig…

It's the world we live in. But to say the situation is perfect, is quite simply a lie.

I know plenty of people that squirrel away over irrelevant details for new businesses and can’t distinguish between relevant and irrelevant

I specifically didn’t say perfect I said ‘effective’, and ‘for me’: The executive, board member, and advisor for various ventures.

Re: Why does every advert look the same? Corporate Memphis

#104

A lot of the reason for these design trends is that no one has the courage to think differently, so you get huge numbers of companies all looking virtually identical. It's a bit like 'nobody gets fired for buying IBM/McKinsey' etc...no one challenges product managers and marketing when yet another adobe illustrator generated Memphis style brand identity & UI is unveiled, complete with multi cultural inclusive visual…

>with multi cultural inclusive visual banality

Lumping in cultural inclusivity with your critique is quite revealing. There's nothing in the article or about this style of illustration that hints at cultural values, why include it in the tirade?

Re: Why does every advert look the same? Corporate Memphis

#105
post #90

When paging the old magazines, I noticed that until about the mid-eighties the focus of an ad was on a product. An ad would even boast of the technical specs of a car or an audio system. A prominent display of people in the process of consuming, or even just people, puts the marketing focus on lifestyle, brand identity and the alignment with some values. I hate Corporate Memphis the same way I hate the other attempts…

Marketing checking accounts is hard.

Re: Why does every advert look the same? Corporate Memphis

#106
post #94

Earlier quoted context omitted.

It's the world we live in. But to say the situation is perfect, is quite simply a lie.

I know plenty of people that squirrel away over irrelevant details for new businesses and can’t distinguish between relevant and irrelevant I specifically didn’t say perfect I said ‘effective’, and ‘for me’: The executive, board member, and advisor for various ventures.

You're missing my point.

The fact these CEOs are only concerned with profit, and the fact you drew a comparison between these ventures and colonialism .. is a very apt summary.

You used the word 'perfect'.

It's perfect in terms of achieving these aims, and as I mentioned in another comment .. the style is definitely indicative of the system it serves.

However, a lot of the factors involved are very suboptimal in my mind.

Re: Why does every advert look the same? Corporate Memphis

#107
post #96

Earlier quoted context omitted.

reminds me of the now-infamous Pepsi "Breathtaking" design document https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...

This document is insane. It feels like everyone involved in the production of it is so utterly disconnected from reality. That first page “Trajectory of innovation” with the pseudograph is an utterly hilarious distillation of the madness yet to come. The deeper I read into the document the worse it got. Golden ratio, Patterns being found where there were none to begin with (“perimeter oscillations”), Pepsi Energy fie…

> What learning can be taken from this?

If a giant corporation offers up millions of dollars to have a design agency blow smoke up their ass, they will find an agency willing to generate as much smoke as needed to separate them from their cash.

Re: Why does every advert look the same? Corporate Memphis

#109

I hate Corporate Memphis as much as the next person but > “Isometric perspective is interesting, because nothing recedes to a vanishing point,” Rudnick says, “and therefore it also eliminates the variable of time.” He points out that this type of design is particularly popular with fintech and mortgage companies – playing down the passage of time is particularly advantageous to firms selling financial products that y…

I feel you, 100%, but still, might it not be true in a subliminal sense? It is easy to dismiss, and hard to prove, but at the same time this is exactly the plane of communication on which advertising and (other forms of) propaganda operate in large part. I feel pretty sure saying that at least not all of it is complete nonsense.

Re: Why does every advert look the same? Corporate Memphis

#110
post #106

Earlier quoted context omitted.

I know plenty of people that squirrel away over irrelevant details for new businesses and can’t distinguish between relevant and irrelevant I specifically didn’t say perfect I said ‘effective’, and ‘for me’: The executive, board member, and advisor for various ventures.

You're missing my point. The fact these CEOs are only concerned with profit, and the fact you drew a comparison between these ventures and colonialism .. is a very apt summary. You used the word 'perfect'. It's perfect in terms of achieving these aims, and as I mentioned in another comment .. the style is definitely indicative of the system it serves. However, a lot of the factors involved are very suboptimal in my m…

You're right I see now I did use the word perfect. I was thinking about my conclusion, but yes. I can't work with a perfectionist and also controlling CEO. I can't buy shares from one either. I don't want to waste meeting time with one.

Typical initial hurdles and their solution:

The name of the company on the incorporation documents doesn't matter.

You don't need a lawyer to incorporate.

Just get the logo done on Fiverr.

You don't need a team page on your website. Nobody cares.

Your co-founders are not 50% or equal shareholders.

Keep most of the shares.

Do non-dilutive things.

Stop adding non-standard things to sweeten the deal to potential investors. They either want shares or they don't.

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