61–70 of 195 posts
Trends are trendy, film at 11.
So maybe one tenth of one percent of marketing people have an original idea in their heads. This is nothing new.
This is from January, there's other articles around mentioning this trend Here's another angle: It's Killing Brands https://www.aleksandrhovhannisyan.com/blog/blue-people-illus...
The trend is real but it is also pretty innocuous. I know that design people think that these things influence collective consciousness in a deep way but really it is just another cog in the wheel. In my personal experience, the primary reason that design teams prefer this style is that it is able to clearly represent a diverse and inclusive audience. Inclusivity and diversity are very important goals for most Americ…
It lets companies look diverse without being diverse, yeah.
> “From a design point of view, it’s pretty lazy,” says Hurley. I love designers criticizing design used for business. It rarely incorporates any perspective on business objectives. As long as the design is achieving its goal then who cares?
The trend is real but it is also pretty innocuous. I know that design people think that these things influence collective consciousness in a deep way but really it is just another cog in the wheel. In my personal experience, the primary reason that design teams prefer this style is that it is able to clearly represent a diverse and inclusive audience. Inclusivity and diversity are very important goals for most Americ…
It lets companies look diverse without being diverse, yeah.
Earlier quoted context omitted.
I think you can probably trace some influence even further back to webTV. Check out its flat "10-foot UI" from 1999: https://youtu.be/eHJN9cMo4P4?t=156 Microsoft's UltimateTV set-top-box hardware group got folded into the Xbox division in 2002: https://www.mrt.com/news/article/Microsoft-to-Eliminate-TV-D... And then in 2006 (per Wikipedia), "Xbox 360 overseer J Allard ran the [Toshiba Gigabeat 1089] project, codename…
> Check out its flat "10-foot UI" from 1999 That doesn't look flat whatsoever. There are plenty of three-dimensional layout elements in that UI.
Earlier quoted context omitted.
reminds me of the now-infamous Pepsi "Breathtaking" design document https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...
I’ve never heard of this before. It’s an elaborate parody... right?
[1] https://adage.com/article/agency-news/breathtaking-word-purp...
[2] https://www.fastcompany.com/1160304/pepsi-logo-design-brief-...
I hate Corporate Memphis as much as the next person but > “Isometric perspective is interesting, because nothing recedes to a vanishing point,” Rudnick says, “and therefore it also eliminates the variable of time.” He points out that this type of design is particularly popular with fintech and mortgage companies – playing down the passage of time is particularly advantageous to firms selling financial products that y…
reminds me of the now-infamous Pepsi "Breathtaking" design document https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...
Is it just me, or do all the pepsi logos look like second place? I can't see them from a blank slate, but the smooth curves and contrasting colors scream #2 to me.
A lot of the reason for these design trends is that no one has the courage to think differently, so you get huge numbers of companies all looking virtually identical. It's a bit like 'nobody gets fired for buying IBM/McKinsey' etc...no one challenges product managers and marketing when yet another adobe illustrator generated Memphis style brand identity & UI is unveiled, complete with multi cultural inclusive visual…
Someone sent this around a few weeks ago - it's a lot more harsh/critical: https://www.marketplace.org/2021/04/15/a-primer-on-corporate... > Merrill: I think Facebook is probably the biggest example of it. They went through a phase where they were using this style universally. And, you know, they are one of the darkest companies as far as how they’re using that customer data. And it is all about this idea of, “Trust…
One of the five parts of rhetoric was called "ethos", which is concerned with how to establish yourself with your audience as trustworthy and sympathetic. In advertising, lots of elements beyond mere words are employed to establish ethos, visual style, sound, editing.
But I suppose I never explicitly considered the visual display of an application as an exercise in rhetoric, though upon reflection, it certainly can be. Perhaps we all need visual-rhetorical training.