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Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

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Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

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post #206
post #175

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I don't really get how trends like this one (and IMO that's just the tip of the ice berg – this is companies preparing for the inevitable legislation that will make most forms of tracking illegal within the next 10 years) don't affect facebook or google stock. This IMO makes two scenarios likely: 1) The market is currently just dragging along, hoping this will all go away and we're really in a major ad-bubble that's…

> All the personalized tracking shit can be replaced with a simple "users who clicked on canon printer also clicked on cheap ink refill kits" type of model That was how it was done for a long time. Advanced tracking was just a way to try and keep increasing revenue. Whether it worked or not, only the higher ups at these companies can tell... probably.

And as an advertiser, I confirm losing a lot of money trying to advertise, not seeing revenue. Choosing to advertise 25-34 males (in addition to being the definition of sexism/ageism) who type “Jira time tracking” (because “Jira” keyword is reserved anyway) is useless. I want to put an ad on websites that talk about Jira. And that requires no tracking at all.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#222

I've seen a lot of people confused by this, so I figured I'd clear it up: "App tracking" here means reading your device ID, called the 'Identity For Advertisers' (IDFA for short). They do this so that they can cross reference that IDFA with data that other apps have collected on that same IDFA, allowing them to connect the dots that it's the same user. This app tracking transparency feature makes it so that they can'…

> This is where the whole "I looked up nike shoes on Amazon and now I'm getting nike shoe ads on Facebook" comes from. Without the IDFA, Facebook has no way of knowing what you looked up on Amazon, only what you look up on Facebook.

That's not really true, as far as I know. FB provide a feature called custom audiences, which can take a set of emails and match them to FB users. Amazon could easily upload this list and use it to target on FB.

Apple can't really prevent advertisers/platforms from sharing information from other sources. What they can stop is apps using IDFA as a primary key for a particular Apple user, and that's what they appear to have done.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#223
post #190
post #176

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Has apple ever said they were anti ads? I thought their position was that they were anti tracking without consent.

I would even go further and say that Apple doesn't care about anything other than making money by making good products. As more and more people begin to be concerned about privacy, Apple takes steps to try to reassure them that the phone is still a safe platform in which they can store private information such as photos, personal messages, address books, banking information, etc. Neither does Apple want a lot of anno…

I don't think Apple's "pro-privacy" stance is solely about improving the experience about using their products. They're certainly very aware a focus on privacy and security makes a great product differentiator for them, but from all appearances, it's not just fluff when Apple executives say they believe privacy is a fundamental right. I'm not intending to be Pollyannaish about Apple specifically, either; I think most companies have some set of core values distinct from profit-seeking, and will try and stick by them as long as (a) the profit-seeking and the values don't come into serious conflict, and (b) the executives at the top continue to believe in those values.

So I don't think those policies are in danger of being reversed based on "threat to enjoyment"; I think they're more in danger of being reversed based on "measurable threat to profit" somewhere down the road -- but probably most in danger of being reversed, long-term, by executive shuffle.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#224

I've seen a lot of people confused by this, so I figured I'd clear it up: "App tracking" here means reading your device ID, called the 'Identity For Advertisers' (IDFA for short). They do this so that they can cross reference that IDFA with data that other apps have collected on that same IDFA, allowing them to connect the dots that it's the same user. This app tracking transparency feature makes it so that they can'…

>This is where the whole "I looked up nike shoes on Amazon and now I'm getting nike shoe ads on Facebook" comes from. Without the IDFA, Facebook has no way of knowing what you looked up on Amazon, only what you look up on Facebook. Can this really be true? Wouldn't the conclusion be "Facebook can no longer rely on the IDFA for this information, but can probably gather it by a different ID shared between both Amazon a…

This is not true, see my other comment. You are correct, as far as I know (which isn't much, as I'm not really in the industry anymore).

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#225

Earlier quoted context omitted.

Of the data that I've seen, adtech has about as much legitimacy in claiming they "might" save lives as the TSA does.[1] The last year the TSA released the stats on their Red Team tests, they failed to detect 95% of threats. Some of the threats that made it through were fully assembled handguns, fully assembled bombs, and partially disassembled versions of both. As many have pointed out, the TSA is largely security th…

FWIW, I'm not necessarily saying that TSA's argument works out in practice. I'm just saying that they can at least try to make it. Versus, even if we give adtech a similar benefit of the doubt, and accept for the sake of argument that they really could more effectively convince me to buy the world's greatest fidget cube, there's still just no way that such an outcome is a great enough social good to justify the means…

So, this is a weird one. I mean, all of this stuff is pretty much automated, there isn't a team of people at adtech companies going hmmm user 621163091 is looking for PC's serve him an ad for Lenovo. Its a series of complicated ML models with large amounts of inputs and outputs that no human understands at a level where they could predict which ad a human gets.

In the above scenario, I'm not sure that I see a violation of privacy, but I suspect you would. If you could enlighten me as to why, that would be super helpful.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#226

Earlier quoted context omitted.

Except it wasn’t hastily built, and the tracking isn’t controlled by a gov agency in the nefarious way that you’re implying.

I've seen all sorts of solutions put together by municipalities big and small from counties to states to countries and everything in between during this whole Covid thing and the thing that struck me is how easy it was for them to essentially track you with perfect precision and tie it back to a phone number. > Except it wasn’t hastily built They were built very hastily with little oversight with iterative beta cycle…

When you say Apple or Google installed, I assume you’re talking about exposure notifications that they built. I work at Apple and witnessed it. Nothing about it was slapdash and privacy was #1.

In this system, it’s not easy at all for government agencies to track you. That was very explicitly part of the design, as is shown in all the public docs. It’s not like how it works is a secret [1].

Your location isn’t being tracked and put into a database. Nothing about exposure notifications uses location.

[1] https://www.apple.com/covid19/contacttracing

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#227

Earlier quoted context omitted.

Except it wasn’t hastily built, and the tracking isn’t controlled by a gov agency in the nefarious way that you’re implying.

I've seen all sorts of solutions put together by municipalities big and small from counties to states to countries and everything in between during this whole Covid thing and the thing that struck me is how easy it was for them to essentially track you with perfect precision and tie it back to a phone number. > Except it wasn’t hastily built They were built very hastily with little oversight with iterative beta cycle…

And this is exactly why the apps failed: even HN readers don't know how they work.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

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post #189
post #151

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The user most definitively has to know these things. Your argument is a race to the bottom I think. We will end up with devices where the user has to know nothing, cannot do anything and is lazy and easily led. Just as moving yourself around on a bike is healthier than planting your ass in your car, so is thinking for yourself and _once_ in your life taking the time to figure out what that whole location sharing thin…

Virtually every major consumer-targeted appliance or online service these days is like you describe. It's a side effect of eliminating friction when interacting with the product. Having to stop and read manuals or reflect or such is a big no-no and interferes with "engagement". And it's wildly successful and common to cater to and foster intellectual laziness instead of, say, furthering education or individual mündig…

Or, maybe all these “lazy normies” are just busy with things like friends, family, work and their community...so they don’t really care if X company is able to do better ad targeting.

But sure, you guys have fun living under your rock and being super educated on the nuances of mobile ad targeting technology. The rest of us idiots will waste our time doing intellectually lazy things like spending time with our kids and living in the real world.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#229
post #69

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Rivaled only by the indignity of those proudly and unironically proclaiming, “I own the result of my HTTP request and consider blocking ads and still taking advantage of not paying for content my god-given right.”

Honest question: are you, or have you ever been (or are you planning to be), someone with a direct financial stake in the ad industry? Employee, shareholder, board member, whatever. The answer to that question will greatly influence what we think of your witticism in the previous comment :-)

I'm all over this thread, and the answer to your question is yes. I spent a number of years at an ad-driven FAANG (which narrows it down to three).

And I still think that firstly, this decision by Apple is gonna drive a lot of small niche products to the wall, and secondly, is a part of Apple's longer term plans to make a significant amount of money from advertising over the next five years.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#230

Earlier quoted context omitted.

Why would it affect Google's stock? Google has Android, and is pretty upfront about the fact that they're collecting literally everything you do on your phone. Android still has the largest installed user base, and is still feeding tons of info to FB. FB's stock prices hasn't changed because we haven't seen if this really impacts revenue to FB. We know that banner ads are extremely ineffective. So if FB ads are still…

Google makes 4 times as much on iOS as they do on Android.

And that's because iOS users are more valuable in general. They tend to be wealthier, and have more disposable income.
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