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Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

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Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#161
post #38
post #27

So 4% haven’t found the setting yet.

It’s opt-in. You need to go digging around to find the setting to turn it on .

Really? I only just disabled it (although I had refused it for each app that asked me to enable it). Maybe I missed a prompt during the upgrade?

I'm sure I'm not the only one. I'm relatively technical and I thought until now that you had to do in on a per-app basis.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#162
post #133

I'm curious about the 4% of users who enabled it. Did they get tricked into doing so? Was it an accident? Or do some people out there really genuinely want to be tracked?

I saw an app prefix the prompt to allow tracking with a similar-looking pop-up that said something like "please press allow on this next step ...". That pop-up only had one button, saying "Allow", then the actual pop-up asking to allow tracking came up after that.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#163
post #151

Earlier quoted context omitted.

Probably people working in the ads industry or facebook or amazon... makes quite a lot of people! Joke aside, I believe most people don't understand what this iOS popup wants from them: for most average users, it's another annoying popup that their device shows them and they don't really know what it means or what option they should choose (like the location ones, networking ones, bluetooth, ...). It happens a lot wi…

The user most definitively has to know these things. Your argument is a race to the bottom I think. We will end up with devices where the user has to know nothing, cannot do anything and is lazy and easily led. Just as moving yourself around on a bike is healthier than planting your ass in your car, so is thinking for yourself and _once_ in your life taking the time to figure out what that whole location sharing thin…

I get your point as a tech person, but really, have you ever had this issue with your parents and iOS devices these days? I mean even most 30-something people don't know what those choices are about, that Whatsapp is worse than Signal...

Maybe there should be something like a "root" or "developer" setting that can be enabled for advanced users, but for the average person the default for all this must be the best possible option already and they don't need to worry about it.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#165
post #94

Earlier quoted context omitted.

> Shouldn't users also give consent to what they share with Apple? You do that when you accept their terms.

Do you have an option to not accept those terms and use the software? Similar to what is shown now for the App Tracking?

Apple's apps have never done what the new App Tracking policy requires your permission to do. Apple doesn't need to ask for your permission in this instance because they're not doing it.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#166

Earlier quoted context omitted.

> Apple is disrupting whole economy for apps. Not at all. Facebook can simply require you to enable tracking in order to use Facebook.

Apple explicitly says that apps can't require app tracking in order to use their app, they're removed from the app store if they do. Keep in mind "app tracking" here means reading your device ID, called the 'Identity For Advertisers' (IDFA for short). They do this so that they can cross reference that IDFA with data that other apps have collected on that same IDFA, allowing them to connect the dots that it's the same…

That's interesting, I did not know that.

Seems Facebook could nonetheless offer two tiers of service for those with and those without tracking.

Although a bit orthogonal, Instagram will not let me post from a Desktop browser but will from a Mobile browser. (So I switch my User Agent to a phone on the Desktop when I navigate to Instagram and wish to post.)

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#167
Based on Apple’s job postings I’m beginning to suspect their stance on ads and tracking was nothing more than a clever ruse to weaken competitors while they build their own a personalized ad business for iOS:

https://i.imgur.com/y1s9F4J

They also just hired Facebook’s first ads targeting product manager to work for their ad platform. I don’t think Apple ads won’t be limited to the App Store within a couple years.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#168
post #164
post #136

What's the benefit to me of enabling it?

More relevant ads. If you play free mobile apps and ads are shown anyway you might as well opt-in to have them be relevant to you.

That assumes that the tracking data is only used for display ad targeting. Would you be so happy if this was used to track behaviours which correlated to (for example) political affiliation, and this was used to place you on a different content track in another app?

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#169

Based on Apple’s job postings I’m beginning to suspect their stance on ads and tracking was nothing more than a clever ruse to weaken competitors while they build their own a personalized ad business for iOS: https://i.imgur.com/y1s9F4J They also just hired Facebook’s first ads targeting product manager to work for their ad platform. I don’t think Apple ads won’t be limited to the App Store within a couple years.

They did have one previously: iAd. It was a major flop.

https://en.wikipedia.org/wiki/IAd

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#170

Earlier quoted context omitted.

I think the market has said otherwise. Among aware engineers, sure. Among Suzie home maker and Tommy Q the support rep? Doesn't seem so. Facebook is free and has how many people now? ( Just one example I know )

The situation likely arose as a tragedy of the commons. It’s why Apple taking the hammer to the business model is worth watching. A dominant platform like Apple has the ability to change the economics so we don’t end up with everything being “free” and trying to learn everything about you. There’s some concern about how Apple is changing the economics of free apps. I personally have always had a problem with free app…

I don't disagree. But, at the same time, especially in a more macro sense, if you theoretically make advertising less profitable, you tilt things towards a world that makes it harder for people to trade their attention for product. So there are fewer options not to just pay money for things. Which is probably fine for most people here, but not everyone.
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