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Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

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Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#141

Post by toss1 »

the_snooze wrote: post #135
toss1 wrote: post #132

Earlier quoted context omitted.

>> >"The (body image scanning) technology is sent to the airports without the ability to save, transmit or print the images,...and, once the image is cleared, they're deleted." Perhaps from the machine, but what prevents a TSA viewer in the remote location from snapping an image of the screen with their smartphone, or wearing an always-on logging camera to the workstation?

The TSA's proud culture of professionalism and integrity, of course.

... well, there ya go! Why didn't I think of that?

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#142

Post by intergalplan »

bogwog wrote: post #133

I'm curious about the 4% of users who enabled it. Did they get tricked into doing so? Was it an accident? Or do some people out there really genuinely want to be tracked?

3% accidentally hit the wrong thing but didn't bother to fix it. The other 1% is developers who need to be able to test ad tracking in their apps.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#143

Post by meowface »

skinnymuch wrote: post #75
mumblemumble wrote: post #53

Earlier quoted context omitted.

> The (body image scanning) technology is ... without the ability to ... transmit ... the images," > the images are examined by a security officer in a remote location oh dear. More seriously, at least TSA can at least make a proportionality type of argument, along the lines of, this invasion of privacy is justified on the grounds that it might save lives. Adtech is just going to use it to try and figure out how to c…

I don’t see why the TSA having awful reasons they can get away with is any better or any better hedge than any other player invading privacy unnecessarily.

Even if it may be awful on an absolute scale, on a relative scale, I find egregious privacy violations more justifiable if the claimed intention is mitigating supposed risk of bodily harm or death rather than showing me advertisements.

I have the right to simultaneously hate and be disgusted by the TSA yet hate and be disgusted by advertisers and ad tech even more.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#144

Post by gregoriol »

bogwog wrote: post #133

I'm curious about the 4% of users who enabled it. Did they get tricked into doing so? Was it an accident? Or do some people out there really genuinely want to be tracked?

Probably people working in the ads industry or facebook or amazon... makes quite a lot of people!

Joke aside, I believe most people don't understand what this iOS popup wants from them: for most average users, it's another annoying popup that their device shows them and they don't really know what it means or what option they should choose (like the location ones, networking ones, bluetooth, ...). It happens a lot with the older generation, but even as a tech person I sometimes just don't know what is the right choice.

So it's so easy for someone to choose the "wrong" option, when it's presented with too few information or at a wrong time, like refusing the location service and then Waze doesn't work, because they just don't know they have to allow it.

I believe these choices should be handled by Apple through the store and not by the users: if the app is doing something shady with ads or location, the app should be disabled before it reaches the user's device; the user shouldn't have to "know" those things, the user has no way to check or validate that the usage is legitimate.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#145

Post by elliekelly »

bogwog wrote: post #133

I'm curious about the 4% of users who enabled it. Did they get tricked into doing so? Was it an accident? Or do some people out there really genuinely want to be tracked?

This comment on TFA might provide some insight:

> I’ve chosen be the 4% of population. I prefer to say to every app “ask not to track” and see what apps are currently trying to track users.

Smart, but a bit misguided. In iOS Settings>Privacy>Tracking the text below the toggle for “Allow Apps to Request to Track” says:

> Allow apps to ask to track your activity across other companies’ apps and websites. Apps that don’t ask may still try to track your activity.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#146

Post by dannyw »

bogwog wrote: post #133

I'm curious about the 4% of users who enabled it. Did they get tricked into doing so? Was it an accident? Or do some people out there really genuinely want to be tracked?

If you present two buttons, one being "Give me $10" and the other being "Debit me $10", you'll probably get 3% pressing the debit button. Especially on a mobile device.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#147

Post by woeirua »

I think this speaks to the power of defaults. 96% of users have not turned this on because they didn't even know that its disabled, and when an app asks you if they can track you, the response is going to be a strong no. The reality is that FB's entire business model has been predicated on the default being that tracking is allowed.

If this holds, this will be cataclysmic for FB. You can't have a huge portion of your wealthy user base just disappear and expect advertisers to keep paying what they were paying previously.

BTW, this is also why the covid exposure notification apps failed miserably. They should have always been opt-out.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#148

Post by xvilo »

happytoexplain wrote: post #10
Tomte wrote: post #3

Earlier quoted context omitted.

That's why "leave disabled". But Facebook and other popular apps are nagging you to switch it on, so it's still an interesting statistic.

The switch allows the app merely to request tracking, so I'm surprised requesting that the user enable the switch doesn't violate the App Store guidelines (or maybe it does).

If I remember correctly it does.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#149

Post by dlhavema »

happytoexplain wrote: post #10
Tomte wrote: post #3

Earlier quoted context omitted.

That's why "leave disabled". But Facebook and other popular apps are nagging you to switch it on, so it's still an interesting statistic.

The switch allows the app merely to request tracking, so I'm surprised requesting that the user enable the switch doesn't violate the App Store guidelines (or maybe it does).

Pretty sure they are referring to the system level switch that blocks the prompt and auto-denies every app.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#150

Post by wccrawford »

jdofaz wrote: post #86
f6v wrote: post #70

Earlier quoted context omitted.

I think the users have brought it on themselves. Almost everyone wants free content, more, more of it! Just say: “You know what? I’m not gonna watch these cat videos on YouTube cause there’s an outrageous number of ads!” Or (and I’m going to sound crazy) we could skip scrolling Instagram and just read a book or take a walk when we need to unwind. Google search is harder to escape, of course.

TV and radio were successful with ads for a long time without needing to build a profile on every person in the audience

I think this is key. Ads can be targeted without knowing anything about the user other than that they're viewing the content on that page.

Sure, not as finely-tuned, but that's not the user's problem.

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