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Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

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101–110 of 371 posts

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#101

What a surprise. If I tell people going to the store that they choose to pay for the products, or not, a lot of people will choose not to. Who would guess that people like free stuff? Apple is disrupting whole economy for apps. It’s a very broken economy, with lots of questionable practices, that’s for sure. But we’ll see if it’ll be net benefit for customers. For sure for Apple, as more apps will have to move to be…

>Apple is disrupting whole economy for apps. I've been wondering why people aren't asking what kind of data is Apple itself collecting? Not only from users, but from the marketplace. Shouldn't users also give consent to what they share with Apple? Shouldn't businesses also choose to share info with Apple? This is gave us a sense of "justice as been done", but now we should look deeply into what the gatekeeper is doin…

While I’m sure Apple collects ample (pseudo anonymous) data from their respective stores about patterns, they actually don’t gather that much data about you.

For a long time they’ve had an “on device” policy to handling data. Buy a new phone and your frequently visited locations list is empty. Most of their AI stuff only lives on your device.

Of course there are limits to what can be handled on your device, but they’re generally pretty open about what happens where.

Make no mistake, the privacy stance is a profit maker for Apple, and that’s the real reason they’re doing it.

In any case, I’m way more likely to trust Apple with my data than Google or Microsoft. Google and (to some extent) Microsoft has based their business around collecting and/or selling my data, Apple makes a living by selling me hardware and software, and privacy is the one parameter that Apple can compete on that will directly reduce profits of its competitors.

https://www.apple.com/privacy/docs/A_Day_in_the_Life_of_Your...

As well as https://www.zdnet.com/article/apple-data-collection-stored-r...

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#102
post #67

My guess is the remaining 4% simply don't know it's enabled -- who would knowingly want apps tracking them?

Don't you need to explicitly find the setting and enable it to be part of the 4%? I wonder if 4% are just curious which apps will ask... seems high though.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#103
post #70

>The challenge for personalized ads market will be significant if the first two weeks end up reflecting a long-term trend. Adtech is basically highly-paid people sniffing your underwear trying to figure out what you had for breakfast. And they get all indignant when you say "hey cut it out, that's kind of weird."

I think the users have brought it on themselves. Almost everyone wants free content, more, more of it! Just say: “You know what? I’m not gonna watch these cat videos on YouTube cause there’s an outrageous number of ads!” Or (and I’m going to sound crazy) we could skip scrolling Instagram and just read a book or take a walk when we need to unwind. Google search is harder to escape, of course.

I find it hard to blame the users when (according to this article) as soon as they’re given a modicum of control, they clearly reveal their preference for not being tracked.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#104
post #33

Another thing to keep in mind is how often these will be seen. Right now ~10K apps ask (or, try to ask). So the odds of seeing the prompt in the wild aren’t too high unless you’re a Facebook user. But as more apps show the prompt and it’ll become very common all you need is to agree once and you’ll then be more likely to opt in more than opt out, in my opinion. I expect that 10k to 10x before the end of the year. Eve…

10k out of 2M isn't a good metric, because there will be a long tail of niche, unpopular clone (AKA a student's first to do list app), shovelware or spyware apps that most people will never encounter. If the list of apps is sorted by users, I'm sure the top 50 will have a massive reach.

ESPN, Hulu and Cruncyroll issue thepop up. Consider the reach of those 3 apps alone compared to the bottom 500k.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#105
post #85

“Allow Apps to Request to Track” [ On | Off ] That’s the setting in iOS under Settings > Privacy > Tracking. What does it actually mean? If it’s turned off, does that means that apps are tracking you since they don’t have to ask? If it’s turned on, does that mean apps have to ask and you can disable tracking per app? Something feels very strange about the way this setting is worded. I’d have excepted something like:…

Yes the wording is confusing. If you turn it off it will block all apps from being able to track you without prompting. https://9to5mac.com/2021/04/26/allow-block-iphone-app-tracki...

That's not quite right. If you turn it off apps may still be able to track you nefariously but they'll be violating Apple's policies.

Apple's explanation for wording it this way is that it's impossible to block all tracking through technical means at the system level because there will always be new nefarious tricks that malicious people will try to use against you. They can only do it at the policy level and try to punish bad actors.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#106
>The challenge for personalized ads market will be significant if the first two weeks end up reflecting a long-term trend.

I know, right? Explain to me how anyone made any money at all 20 years ago?

Seriously though, can we get back to making good products that sell themselves?

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#107

Earlier quoted context omitted.

You're probably joking, but the TSA has made that exact argument for their full-body scanners. >"The (body image scanning) technology is sent to the airports without the ability to save, transmit or print the images," said Greg Soule, TSA spokesman, in an interview with CBSNews.com. "At airports, the images are examined by a security officer in a remote location, and, once the image is cleared, they're deleted." http…

> The (body image scanning) technology is ... without the ability to ... transmit ... the images," > the images are examined by a security officer in a remote location oh dear. More seriously, at least TSA can at least make a proportionality type of argument, along the lines of, this invasion of privacy is justified on the grounds that it might save lives. Adtech is just going to use it to try and figure out how to c…

Of the data that I've seen, adtech has about as much legitimacy in claiming they "might" save lives as the TSA does.[1] The last year the TSA released the stats on their Red Team tests, they failed to detect 95% of threats. Some of the threats that made it through were fully assembled handguns, fully assembled bombs, and partially disassembled versions of both. As many have pointed out, the TSA is largely security theater. It makes people feel better that we're doing something, and apparently the greater the intrusion on privacy, the more secure people feel.

https://www.latimes.com/nation/nationnow/la-na-tsa-screeners...

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#108
post #43

>The challenge for personalized ads market will be significant if the first two weeks end up reflecting a long-term trend. Adtech is basically highly-paid people sniffing your underwear trying to figure out what you had for breakfast. And they get all indignant when you say "hey cut it out, that's kind of weird."

Recently, a website I had only visited once somehow cross-referenced the cookies available through my browser to work out my email address & directly emailed me to invite me to sign up for their services. This has to be a GDPR violation, I certainly didn’t give consent for them to email me, but people are still doing this kind of thing apparently.

I haven't had exposure to this space since the GDPR went into effect, but it used to be trivially easy to do this. A quick Googling shows there are still providers of this sort of service, such as GetEmails[1] which bills itself as '100% compliant in the US'.

[1] https://getemails.com/

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#109

>The challenge for personalized ads market will be significant if the first two weeks end up reflecting a long-term trend. Adtech is basically highly-paid people sniffing your underwear trying to figure out what you had for breakfast. And they get all indignant when you say "hey cut it out, that's kind of weird."

Ads are paying for something with tracking.

Expect prices of apps to go up.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#110
post #98

Earlier quoted context omitted.

A lot of people would be happy to pay upfront and keep their data.

Its not accurate though, Apple can and does still track users. https://support.apple.com/en-us/HT202074

That link doesn’t support your claim.
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