How pharmaceutical companies find sick users on Facebook
1–10 of 173 posts
Re: How pharmaceutical companies find sick users on Facebook
#2The article seems to suggest this is a bad thing, but my first reaction is "fantastic". Pharmaceutical companies create life saving medicines and then use advanced social media targeting to locate the people that need them.
The only bad thing about it is if those people targeted can't afford the medication, which is why healthcare needs to be a universal right.
People love to bitch about Big Pharma but I have a magical little blue tool that completely relieves my asthma, and I can buy them with absolutely no trouble at the pharmacy for about $6. My brother got diagnosed with MS recently. My aunt got diagnosed with MS 40 years ago. Thanks to the research that happened in the last 40 years, my brother's experience with MS is worlds apart (mostly because we live in Australia and he has free access to tens of thousands of dollars of treatment).
Pharmaceutical companies are responsible for developing vaccines for a global pandemic at light speed. They're great! Let's celebrate Big Pharma!
But let's also make sure that the gains from these amazing advances in technology are shared equitably.
And maybe, just maybe, if the medical companies find they need to use Facebook to shift their product, we should be looking at a more formal and closely regulated method of distribution that isn't so commercially driven.
I mean, the private sector is great at commercialisation, but is it really the be all and end all when it comes to such a crucial social function as healthcare?
Re: How pharmaceutical companies find sick users on Facebook
#3The article seems to suggest this is a bad thing, but my first reaction is "fantastic". Pharmaceutical companies create life saving medicines and then use advanced social media targeting to locate the people that need them. The only bad thing about it is if those people targeted can't afford the medication, which is why healthcare needs to be a universal right. People love to bitch about Big Pharma but I have a magic…
Or, I go to a doctor, who is a medically trained professional, and they prescribe a medicine to me based on their experience and training, without any incentive for financial reward?
Re: How pharmaceutical companies find sick users on Facebook
#4The article seems to suggest this is a bad thing, but my first reaction is "fantastic". Pharmaceutical companies create life saving medicines and then use advanced social media targeting to locate the people that need them. The only bad thing about it is if those people targeted can't afford the medication, which is why healthcare needs to be a universal right. People love to bitch about Big Pharma but I have a magic…
You appear to be assuming the advertisement medically benefits a patient.
I don't believe there's any evidence for this and ads for prescription drugs are banned almost globally for good reason. "Ask your doctor about" may bias the doctor away from a different drug that is more appropriate but has a lower profit margin, for example.
Re: How pharmaceutical companies find sick users on Facebook
#5The article seems to suggest this is a bad thing, but my first reaction is "fantastic". Pharmaceutical companies create life saving medicines and then use advanced social media targeting to locate the people that need them. The only bad thing about it is if those people targeted can't afford the medication, which is why healthcare needs to be a universal right. People love to bitch about Big Pharma but I have a magic…
Or, I go to a doctor, who is a medically trained professional, and they prescribe a medicine to me based on their experience and training, without any incentive for financial reward?
Do you think that doctors don't have financial incentives to treat patients?
Re: How pharmaceutical companies find sick users on Facebook
#6The article seems to suggest this is a bad thing, but my first reaction is "fantastic". Pharmaceutical companies create life saving medicines and then use advanced social media targeting to locate the people that need them. The only bad thing about it is if those people targeted can't afford the medication, which is why healthcare needs to be a universal right. People love to bitch about Big Pharma but I have a magic…
The vaccine has me thinking of these things, and my reaction was closer to yours. I don’t think ads here are fantastic. What I think is fantastic is companies wanting to remove the “dis” from “disease”. But we must not rely on pharmaceuticals. They are just a few tools in the tool belt of healing.
Re: How pharmaceutical companies find sick users on Facebook
#7“If you’re a drug manufacturer looking for patients”.
Maybe I’m just too Scandinavian to understand, but wouldn’t it be the other way around?
Now I also wonder if I should see a doctor. I’ve been getting a lot of “is your will in order” commercials from law firms on Facebook recently. I sure hope big tech advertising doesn’t know something I don’t.
Re: How pharmaceutical companies find sick users on Facebook
#8Earlier quoted context omitted.
Or, I go to a doctor, who is a medically trained professional, and they prescribe a medicine to me based on their experience and training, without any incentive for financial reward?
Do you think that doctors don't have financial incentives to treat patients?
Not where I live. This is a uniquely US problem among first-world countries.
Re: How pharmaceutical companies find sick users on Facebook
#9The article seems to suggest this is a bad thing, but my first reaction is "fantastic". Pharmaceutical companies create life saving medicines and then use advanced social media targeting to locate the people that need them. The only bad thing about it is if those people targeted can't afford the medication, which is why healthcare needs to be a universal right. People love to bitch about Big Pharma but I have a magic…
Have you heard the expression, "A solution in search of a problem"? Because that what this is. Multinational billion-dollar corporations using their marketing dollars to convince people that their pill is the solution to all of your problems.
This should be illegal.
Re: How pharmaceutical companies find sick users on Facebook
#10Earlier quoted context omitted.
Or, I go to a doctor, who is a medically trained professional, and they prescribe a medicine to me based on their experience and training, without any incentive for financial reward?
Do you think that doctors don't have financial incentives to treat patients?
They should have an incentive to treat them, they shouldn't have an incentive to suggest specific medication.