Here's my experience with a Hangover 2 app I released 1 month before the movie came out. (it was taken down after Warner Bros sent Apple a C&D.) 1) Reviews are the most important things when you sell an app. I made the app free for the first week or so until I had about 10 5 star reviews. DO NOT use scammy tactics for fake reviews. Make sure your app is well polished for what it does. If it's not, don't put it in the…
Ouch. You're lucky they weren't total dicks and didn't sue you for damages. You have to be very careful with copyright / trademark infringement, especially if it's a clear case like this and you're clearly making a profit on it.