Build you product on an existing reliable fast and cheap blockchain that fits your needs. Focus on the product not the price of tokens on said DLT.
You dont need a token. No, really you dont. Your tokens only use case is likely to transfer value and guess which token can do this better than yours? All of them! Simply because they already have adoption/liquidity/fiat on-ramps etc. etc. You also instantly gain a community simply by using a token that has a community already.
And you avoid lots of legal problems.
Here are some companies that did/do this:
coil.com
sologenic.org
gatehub.net
forte.io
raisedinspace.com
(Very biased (they all use XRPL.org) because I simply dont know other projects. But you get the point, every DLT that actually works in a useful way should have people building on top - if not its probably garbage tech)