I'm really confused as to what anyone is supposed to call the online store where one sells applications? It's as if someone trademarked "Department Store" and all of the sudden, Macy's, Sears, JC Penny, Dillards, etc couldn't use the term to refer to their stores any more. That's insane.
Application Store?
If I were fabulously rich, I'd go with "Appl Store", just to kick the hornet's nest a bit more.