This quote “You’re efficient when you do something with minimum waste. And you’re effective when you’re doing the right something.” reminds me of a Systems Thinking talk Russell Ackoff gave a long time ago [1] where he talks about the difference between doing "the right thing wrong" and the "wrong thing right" and getting more efficient at doing the wrong thing obviously might not be optimal :). This is actually a co…
From hbr in 1963. https://hbr.org/1963/05/managing-for-business-effectiveness