> This effectively means that publishers will no longer be forced to use AMP and can instead provide fast, rich experiences on their own domains.
Yeah I won't hold my breath.
The End of AMP
111–120 of 166 posts
Re: The End of AMP
#112Earlier quoted context omitted.
> Or youtube, although that makes a lot of money so probably not anytime soon Does it? Alphabet quarterly reports don't list YouTube revenues and expenses separately, and i imagine something like YouTube costs a shit load of money in storage and bandwidth.
I'm sure compute isn't a small amount either. Video encoding is not cheap.
Yeah, they went as far as designing a custom chip for encoding.
Re: The End of AMP
#113Having AMP controlled and intermediated by Google was always a bad thing. It tainted what ultimately was a good effort, which is taking the enormous scope of web technologies we have now and winnowing them back down again for optimized publishing purposes.
And this article does what is often done in the AMP discussion and (disingenuously) demonstrates that you can make a non-AMP page that's smaller/faster than an AMP page. No one ever contested that. No one ever doubted it. But AMP isn't the alternative to your minimalist page, it's the alternative to the grotesquely overloaded media site where over time every single web technology gets smashed into a monstrous, massive pig of a page. Comparing the AMP pages of a news source and what they serve in their "full" web experience and it's absolute night and day.
I do wish we had a "web lite" mode that we could turn on, if only for certain domains.
Re: The End of AMP
#114Please don’t let your excitement take your focus off this part of the story: > The good news gets even better; non-AMP pages make considerably more revenue per pageview than AMP pages. Initially, I assumed this was due to the nature of how ads load on AMP, however, recent Antitrust lawsuits have proposed that hindering ad competition was a feature and that all non-amp ad tags, such as my company, Ezoic’s, were delaye…
There are active lawsuits going on by something like 49 out of 50 states. That's how damning evidence like this -- as well as Facebook offering to share unencrypted WhatsApp messages with Google (through the "backup to Drive" feature) -- came out to light. Unfortunately a lot of HN readers are dismissing this or calling it partisan grandstanding, just because it's Texas that filed it.
It is partisan because Oracle told us so. They have bragged that they ran a decade long well financed effort to make all these actions against Google happen, and what we see now is the culmination of that.
I don't doubt they "won" in the end, but I'm baffled that they brag about "competing" like that.
Re: The End of AMP
#115Is there a process for off boarding AMP? We serve them now but want to stop. Can we just shut it off or will Google punish us?
"Who is gonna go first" seems to be an issue. I'm unable to produce a query that sticks any non-AMP result into the front of the carousel. So, everyone seems to be waiting for some notable publication to go first.
Re: The End of AMP
#116Earlier quoted context omitted.
Is that very different from "Whenever I find a site hosted through CloudFlare, I look up the origin server's IP address and link to that. Webservers deserve traffic, not CDNs."?
Unlike a normal CDN, AMP does not serve the same content as the origin. You need to make a special, lite edition of the original web page which does not work on Safari or Firefox, and may not necessarily make your site faster. [1] You cannot switch AMP cache to another vendor if you want Google rank your AMP site higher. [2] You also need a speical TLS certificate with the CanSignHttpExchanges extension that can only…
> You need to make a special, lite edition of the original web page which does not work on Safari or Firefox
AMP being a subset of HTML, that does not look accurate.
Re: The End of AMP
#117Earlier quoted context omitted.
The question is still the same, why do we feel it’s fair when blue-collar criminals are treated inhumanly, but harsh when applied to white-collar criminals?
The personal violation you feel as a victim of a mugging or a burglary is more visceral and real, whether someone steals a dollar or ten thousand dollars. The perp takes something from your psyche, and we want to extract the same. When some character fudges a spreadsheet or sets up a viscous cycle in business, it is more abstract. We’ve all done it to some degree (received an undeserved discount, more change than owe…
There's a nice line by Terry Prachett in his book "Going Postal". This is near the start of the story, as the protagonist, a conman, is being confronted with the effects of his cons.
> "I Worked It Out. You Have Killed Two Point Three Three Eight People," said the golem calmly.
> "I have never laid a finger on anyone in my life, Mr Pump. I may be–– all the things you know I am, but I am not a killer! I have never so much as drawn a sword!"
> "No, You Have Not. But You Have Stolen, Embezzled, Defrauded And Swindled Without Discrimination, Mr Lipvig. You Have Ruined Businesses And Destroyed Jobs. When Banks Fail, It Is Seldom Bankers Who Starve. Your Actions Have Taken Money From Those Who Had Little Enough To Begin With. In A Myriad Small Ways You Have Hastened The Deaths Of Many. You Do Not Know Them. You Did Not See Them Bleed. But You Snatched Bread From Their Mouths And Tore Clothes From Their Backs. For Sport, Mr Lipvig. For Sport. For The Joy Of The Game.”
White-collar crime has effects. Every time people are encouraged to clock out, then clean up their station, that's 15 minutes of wage theft. Heck, sometimes this becomes so common that the criminals work to make it legal. Every time that Amazon has their mandatory daily exit screening, that's 30-60 minutes of time that should be on the clock, but is completely unpaid, legal and SCOTUS-approved, and wildly unethical.
Re: The End of AMP
#118Having AMP controlled and intermediated by Google was always a bad thing. It tainted what ultimately was a good effort, which is taking the enormous scope of web technologies we have now and winnowing them back down again for optimized publishing purposes. And this article does what is often done in the AMP discussion and (disingenuously) demonstrates that you can make a non-AMP page that's smaller/faster than an AMP…
AMP was about keeping news content on the web competitive with Facebook instant articles.
When Google was forced to cut a deal with News Corp last month (the Australian debacle) that would bring News content from the open web into their News app, AMP became much less important to them anyway.
All in all, yes, another loss for the open web, but I think the picture is more complicated then the "AMP is evil" meme.
Re: The End of AMP
#119Earlier quoted context omitted.
There are active lawsuits going on by something like 49 out of 50 states. That's how damning evidence like this -- as well as Facebook offering to share unencrypted WhatsApp messages with Google (through the "backup to Drive" feature) -- came out to light. Unfortunately a lot of HN readers are dismissing this or calling it partisan grandstanding, just because it's Texas that filed it.
It is partisan because Oracle told us so. They have bragged that they ran a decade long well financed effort to make all these actions against Google happen, and what we see now is the culmination of that. I don't doubt they "won" in the end, but I'm baffled that they brag about "competing" like that.
Here's some evidence...
Oracle for years secretly lobbied states, Justice Department to sue Google - Bloomberg (2020-12-23)
https://www.bloomberg.com/news/articles/2020-12-23/oracle-fo...
Re: The End of AMP
#120“Avoid unnecessary JavaScript, plugins and bloat, and make your site easy-to-use.” If only web developers would follow this advice...
I've seen it happen more than once that web devs create a website that's very performant, only to be maimed and slowed down to a crawl by the marketing department's trackers and ads...