Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Pixar Uses Hyper-Colors to Hack Your Brain

wired.com

Post reply on HN
Print view View original

11–20 of 28 posts

Re: Pixar Uses Hyper-Colors to Hack Your Brain

#11

Post by icegreentea2 »

aspaceman wrote: post #4

Hyper colors? Not a huge fan of the terminology. Although I feel the same about hyper cubes. Would this include magenta? The example images just seem like fluorescents and such. As a computer graphics person, I’m a little disoriented by the article honestly. It feels more like a Disney / Pixar puff piece than a technical article.

Yeah. I feel like there's meaningful stuff in reality here, but this piece (and the title) isn't capturing it properly.

All I got is that Pixar does color mastering on a ridiculously high dynamic range projector with super high purity primaries.

I don't understand how this is hacking, and I don't understand how this is cheating.

What I would like to know is how close modern top of the line OLED HDR setups approach the dynamic range of Pixar's setup. I would like to know how necessary the ultra-pure primaries are. I would like to know how necessary the 6 lasers are.

Re: Pixar Uses Hyper-Colors to Hack Your Brain

#12

Post by goto11 »

aspaceman wrote: post #4

Hyper colors? Not a huge fan of the terminology. Although I feel the same about hyper cubes. Would this include magenta? The example images just seem like fluorescents and such. As a computer graphics person, I’m a little disoriented by the article honestly. It feels more like a Disney / Pixar puff piece than a technical article.

The term hyper-color does not even appear in the article. Pixar used color to "hack your brain" the same way Shakespeare uses language to hack your brain - i.e. they use it artistically to invoke emotion. That in itself is interesting enough, but Wired try to make it sound more weird than it is. Some screen-caps with comments from the artists would be much more interesting than a color theory 101 which is embedded in the article.

Re: Pixar Uses Hyper-Colors to Hack Your Brain

#13

Post by mxwsn »

Using illusory afterimages to give a perception of non-natural color is a cool idea, but I'm not sure that it'll be a part of the future as far as Pixar is concerned. Pixar must care immensely about precisely controlling the viewing experience. Afterimages look different depending on where you look, and can be blurry. Unless we can start to intervene in our visual cortex, how could we ever achieve precise control over afterimages?

Re: Pixar Uses Hyper-Colors to Hack Your Brain

#15

Post by osaariki »

aspaceman wrote: post #4

Hyper colors? Not a huge fan of the terminology. Although I feel the same about hyper cubes. Would this include magenta? The example images just seem like fluorescents and such. As a computer graphics person, I’m a little disoriented by the article honestly. It feels more like a Disney / Pixar puff piece than a technical article.

I found this article confusing too. Being on a tech news site I expected it to eventually get to something concrete, perhaps producing chimeric colors [1] for an impactful moment -- something to justify the "hack your brain" line.

Instead the article just seems to say that color design for animation is a bit different.

[1]: https://en.m.wikipedia.org/wiki/Impossible_color

Re: Pixar Uses Hyper-Colors to Hack Your Brain

#19

Post by goto11 »

egypturnash wrote: post #18
drewcoo wrote: post #16

I read the article. I did a web search. I still don't know what "hyper-colors" are. Did Pixar hack all of our brains and remove the term from the lexicon, leaving no audit trail?

https://en.wikipedia.org/wiki/Impossible_color

That is not what the article is about though.
Post reply on HN