Earlier quoted context omitted.
As recently as 2011, KO had a P/E of 9. https://www.macrotrends.net/stocks/charts/KO/cocacola/pe-rat... There are two ways that a P/E can return to a quasi-normal value. Either the price can go down or the earnings can increase. The mean and median values, since 1880, are about 15. "This time, it's different" https://www.multpl.com/s-p-500-pe-ratio
So if earnings increase 3x the P/E goes back down to ~10. KO has excellent margins - last time I looked they were around 60%. That means prices * sales only has to increase by 5x to bump earnings up 3x. Food prices have been inflating at 10-15% recently; 15% inflation over 11 years will get you there, and that doesn't include any growth in sales at all. These aren't unreasonable assumptions, given the macro environme…
This thoughtful Quora post claims that Buffett made his first purchase of KO at a P/E of 29.
https://www.quora.com/What-was-the-P-E-Buffett-paid-for-Coca...