Show your costs to boost sales
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Show your costs to boost sales
1–10 of 144 posts
Re: Show your costs to boost sales
#2Yes, whenever I try to buy something if you hide the price behind a sales call, I'll just assume it's some absurd amount of money. There's no reason to do this, have pricing front and center and be honest about it. My dream service would say something like $10 a month flat rate hosting, and in bold print underneath say it's not a promo rate. I think digitalocean does this
Re: Show your costs to boost sales
#3Yes, whenever I try to buy something if you hide the price behind a sales call, I'll just assume it's some absurd amount of money. There's no reason to do this, have pricing front and center and be honest about it. My dream service would say something like $10 a month flat rate hosting, and in bold print underneath say it's not a promo rate. I think digitalocean does this
Same, if I have a choice between a service that shows the price and one that doesn't show the price, I tend to prefer the one that shows the price with the assumption that the one without the price is probably only catering to very large businesses and/or is trying to price gouge me for whatever they can get, which doesn't sit well with me.
Re: Show your costs to boost sales
#4"People said they were 14.2% more likely to buy this chocolate bar when they were shown the version with a cost breakdown."
What people say they would do and what they actually do are 2 very different things.
The conversion rate of actual behavior needs to be tested for this to mean something useful.
Re: Show your costs to boost sales
#5Yes, whenever I try to buy something if you hide the price behind a sales call, I'll just assume it's some absurd amount of money. There's no reason to do this, have pricing front and center and be honest about it. My dream service would say something like $10 a month flat rate hosting, and in bold print underneath say it's not a promo rate. I think digitalocean does this
Yup. I had to call iStockPhoto about pricing and the entire thing soured me so bad on it that I basically told them I was out. I shouldn't have to call to get a price. It wasn't even my money and the company would've paid it just the same. But the principle of the matter is that if you want to piss customers off, hiding information is a clear way to do so.
Re: Show your costs to boost sales
#6Yes, whenever I try to buy something if you hide the price behind a sales call, I'll just assume it's some absurd amount of money. There's no reason to do this, have pricing front and center and be honest about it. My dream service would say something like $10 a month flat rate hosting, and in bold print underneath say it's not a promo rate. I think digitalocean does this
This is not what the article is talking about, at all. This is a completely different concept, of showing the input costs for FMCG goods.
Re: Show your costs to boost sales
#7Yes, whenever I try to buy something if you hide the price behind a sales call, I'll just assume it's some absurd amount of money. There's no reason to do this, have pricing front and center and be honest about it. My dream service would say something like $10 a month flat rate hosting, and in bold print underneath say it's not a promo rate. I think digitalocean does this
This is not what the article is about. The article is about disclosing cost and profit alongside price.
Re: Show your costs to boost sales
#8Yes, whenever I try to buy something if you hide the price behind a sales call, I'll just assume it's some absurd amount of money. There's no reason to do this, have pricing front and center and be honest about it. My dream service would say something like $10 a month flat rate hosting, and in bold print underneath say it's not a promo rate. I think digitalocean does this
Hiding the price also makes the whole purchase process more costly (time intensive) for the buyer and it prevents impulse buying.
Re: Show your costs to boost sales
#9"People said they were 14.2% more likely to buy this chocolate bar when they were shown the version with a cost breakdown." What people say they would do and what they actually do are 2 very different things. The conversion rate of actual behavior needs to be tested for this to mean something useful.
Exactly this. Plus, I didn’t see “profit” mentioned anywhere in the costs, and the article also touches upon the (mostly obvious) fact that for high margin goods this would impact them negatively.
Re: Show your costs to boost sales
#10Yes, whenever I try to buy something if you hide the price behind a sales call, I'll just assume it's some absurd amount of money. There's no reason to do this, have pricing front and center and be honest about it. My dream service would say something like $10 a month flat rate hosting, and in bold print underneath say it's not a promo rate. I think digitalocean does this
This is regarding costs to produce items, not prices.