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Publishing results in: - Loopt getting subscribers to its list. That seems like a benefit to me. - Merchant getting perceived as a discount brand. For many merchants, that's a negative. - Merchant having to deal with customer inquiries about a deal they know nothing about. That's a negative. It should also be noted that Loopt picked really high profile businesses like Bi-Rite and Ritual Coffee. These places usually h…
Loopt getting subscribers to its list. That seems like a benefit to me. But not a net benefit. Unless this is sustainable, it will have been a very expensive way to collect email addresses.
http://redesignmobile.com/2011/06/22/loopts-u-deals-offer-an...