Earlier quoted context omitted.
TV manufacturers have mostly chosen to create and maintain their own ecosystems. This is actually a declining trend. LG and Samsung do but Moore's law has gotten it to a point where Android TV and, in fact Roku's platform are becoming much more prevalent on TVs, particularly some of the newer lower end devices. There's a large cost to maintaining your own HTML based platform (which is what most 3rd parties are) and t…
> There's a large cost to maintaining your own HTML based platform (which is what most 3rd parties are) and the HTML platforms pretty radically under-perform these days. I'm struggling to understand the claim made by this statement. Maybe I missed something? What does HTML have to do with serving video over the wire? Underperforming on which metrics? What's the time value of "these days"?
LG is the only one that could be said to have sufficient marketshare to justify that investment for any but the largest VOD providers now. The revenue generated from those platforms once rights holders are paid is a fraction of what it costs to maintain them simply through testing overhead. Android TV and Tizen's marketshare has increased rapidly over the last few (read three-ish) years, and when you often need to account for international rollout or repurposing in your cost analysis it's even stronger (Roku has zero marketshare outside of the US, many large cable companies outside of the US have Android TV based set-top boxes with multiple million installations).
This generally also applies to browser based streaming, with the added bonus that is where a bunch of piracy comes from.