Earlier quoted context omitted.
Unless you are fully in the Apple ecosystem already, it's not very welcoming. Price being one thing but with how Apple recently demonstrated they can just take away all your movies with no recourse, I will pass
1. I assume by “not welcoming” you mean “unable to buy/rent movies from Vudu/Amazon Prime on the box” and that’s a fair criticism. Someone wanting to buy/rent through third party services will find opening a separate browser to be annoying, but that leads me to... 2. iTunes is part of Movies Anywhere just like all its competitors. Being “required” to purchase/rent movies through iTunes isn’t really ecosystem lock-in.…
I know I lose access on X, but how about on the other stores?
Also, how the heck does Movies Anywhere actually work? Say I buy a movie on iTunes, but then via Movies Anywhere watch it using the Fandango app on my TV.
Who pays for the bandwidth for that stream? Does Fandango just eat it, or behind the scenes does each company keep track of how much of their bandwidth was used for movies bought at each other company, and they periodically settle up for any imbalances?