Earlier quoted context omitted.
Yes, this point is so obvious, I feel like I've got to be missing something. I am a professional programmer. I am vaguely aware that Intel chips have X-Lake based codenames. I have no idea how to compare the chip in my current laptop to a new laptop based on Intel's marketing names. To convince myself to upgrade, I just go to Geekbench, because nothing else in the marketing tells me the new chip is better. Seems like…
I think Intel's marketing may have fallen down because: - At one point everyone upgraded their PC every few years anyway. - Just having Intel on the box was sufficiently impressive to make the sale. Now they really need to push their latest CPUs as the latest and greatest. I like the Lake names but I've never understood from a marketing perspective (what have chips got to do with lakes - were they designed near these…
Even ARM, if it wants to displace Intel, it will be selling cloud pizza boxes or phones to replace those that get stolen/broken.