I've seen the phrase "Own it in {HD/BluRay/4K}" so many times and always cringe. You're just owning a limited license ( extremely limited, in the case of digital goods) to watch. The average HN user can spot the difference and say "of course you don't own it, and in case of streaming, you only have access for as long as the service is around", but that's not what the average consumer sees. "Buy" and "own" have very s…
This 'of course you dont own it' is false. Compare with a book, which you can own. The law makes sure you stil can't distribute limitless copies, even if you own it. But you can inherit a book, lend it out, be sure it stays around after the vendor would rather take it back, even swatting flies as a purposes it wasn't ment for. Licensing, and specifically the EULA, was popularized by Microsoft, to make sure you didn't…
I suspect that if books would have allowed this sort of mecanism (on a technical level) it would have been used. From the publisher point-of-view, it just makes sense.
The generation growing up now does not see media as an asset that they want to own for the rest of their lives, and they are perfectly happy paying 10€ / month for unlimited access to media. Hell we're having a hard enough time to get people to care about the planet in 20 years, so getting them to care about this is going to be a hard sell.