And now the post on HN about the ads will generate far more impressions for SignNow than the ads did.
Thats the follow up article, expect it in the days to come.
But then... THAT will be on HN. Then what?
We Spent $1,138 on Facebook in 6 Days: Numbers and Lessons Learned
11–20 of 69 posts
Re: We Spent $1,138 on Facebook in 6 Days: Numbers and Lessons Learned
#12Am I missing something here? The author seems pleased with the results, but as an outsider who isn't familiar with his company I see an ad campaign that cost over $1,000, achieved clickthroughs well under 0.1% despite targeting, and does not appear to have resulted in any measurable benefit at all. There are some comments at the end of the article about how Facebook is great for brand awareness, but there doesn't see…
i thought the same thing. i spent a confused minute trying to figure out which units the 20/40 on the google analytics graph represented, given $1100+ in spending.
$250/day and on no day did facebook generate more than 40 hits. i would not consider that a success.
if facebook ads are good for "brand awareness" would it make more sense to use CPM ads with some sort of logo and/or memorable copy? they seem to be a bit cheaper.
Re: We Spent $1,138 on Facebook in 6 Days: Numbers and Lessons Learned
#13I took a look at their ads and still do not have a clue as to what SignNow is about. Still scratching my head as to what they were advertising..
Re: We Spent $1,138 on Facebook in 6 Days: Numbers and Lessons Learned
#14Re: We Spent $1,138 on Facebook in 6 Days: Numbers and Lessons Learned
#15My reality is broken in so many ways. I'd be a buffoon to advertise.
Prayer should involve A-B testing. Cain and Abel.
God says... cherish repay pryers sailors transcribe nostrils intend actual interrupted easy echoes combine Wyoming
Re: We Spent $1,138 on Facebook in 6 Days: Numbers and Lessons Learned
#16So essentially $1100 for ~600 likes, I certainly wouldn't be happy with that return. It's an informative piece but I think your summary is a bit off regarding the campaign a success generally.
I think by simply joining Facebook groups in this sector and engaging with the group you could've achieved 600 likes in the same timescale and saved yourself the money.
Re: We Spent $1,138 on Facebook in 6 Days: Numbers and Lessons Learned
#17a point for improvement: facebook's auction system is quite aggressive in picking its favorites. Having that many ads in one campaign, especially one with such a low daily budget, will cause one to get nearly all the impressions and take over.
You also can't stop ads after only a thousand or so impressions. Let them run for 50k+ before cutting, as an ad that performs well will take a decent amount of clicks for the bid to fully come down.
Re: We Spent $1,138 on Facebook in 6 Days: Numbers and Lessons Learned
#18So essentially $1100 for ~600 likes, I certainly wouldn't be happy with that return. It's an informative piece but I think your summary is a bit off regarding the campaign a success generally. I think by simply joining Facebook groups in this sector and engaging with the group you could've achieved 600 likes in the same timescale and saved yourself the money.
That's about the market rate for buying likes on Facebook (the company I work for used to offer this as a service).
Re: We Spent $1,138 on Facebook in 6 Days: Numbers and Lessons Learned
#19servers upgraded, sorry about any slowness.
Re: We Spent $1,138 on Facebook in 6 Days: Numbers and Lessons Learned
#20Am I missing something here? The author seems pleased with the results, but as an outsider who isn't familiar with his company I see an ad campaign that cost over $1,000, achieved clickthroughs well under 0.1% despite targeting, and does not appear to have resulted in any measurable benefit at all. There are some comments at the end of the article about how Facebook is great for brand awareness, but there doesn't see…
i thought the same thing. i spent a confused minute trying to figure out which units the 20/40 on the google analytics graph represented, given $1100+ in spending. $250/day and on no day did facebook generate more than 40 hits. i would not consider that a success. if facebook ads are good for "brand awareness" would it make more sense to use CPM ads with some sort of logo and/or memorable copy? they seem to be a bit…
Crap, that's terrible performance. We're probably spending $5.00 a day on Google adverts and pulling in about that many clickthroughs.
(checking), yup, we had 83 clickthroughs today and a total cost of $4.09.
CTR is at about 1.18%
(quickly scratches FB off of list of advertising vehicles)