Earlier quoted context omitted.
I wonder how many of those who got an M1 mac recently are aware of what exactly that means, besides that it's new and fast. I could imagine a large part of those sales to fall into the "I need a new computer, I'll get another Macbook Air" category. Those buyers wouldn't have much reason to care anyway; I guess you'd have to do pretty specialized work to really notice a big difference besides "cool" and "fast".
ARM Windows laptops have been around for a while, and have not taken off. Some of that could be that these computers don't represent a shift in the wind - x86 remains the primary architecture for Windows. But I think that another big part of it is that every review of a Windows ARM laptop is full of caveats. Some programs will run slower, some programs won't run at all. Knowing which is which requires technical knowl…
Rosetta is the key piece here to 'fill in the gaps'. IMO, Rosetta only really works because of Apple's silicon and so how insanely fast the machine is compared to the Intel equivalent. The M1 has such a performance advantage over Intel that you can use it up in translation and your options become "x86 version of program running at roughly the speed it always used to" or "ARM version that is lightning quick".
Whereas the Windows ARM machines weren't a performance leap over Intel so even if you had translation it would be "x86 version that is very sluggish" or "ARM version that is just about OK".