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Nobody is joining Google's FLoC

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Re: Nobody is joining Google's FLoC

#101
post #23

Earlier quoted context omitted.

Safari is the browser for iOS, so your 4% number is not accurate.

Not only the browser for iOS, but the only browser that run on iOS.

It’s the only browser engine, but do all of the privacy protections carry over to iOS versions of Chrome, Brave, Firefox, or Firefox Focus? They all seem to have really different approaches to advertising and tracking and cloud syncing of user data.

Re: Nobody is joining Google's FLoC

#102
post #33

I'm definitely in the minority of commenters on these FLoC threads. I hate that 3rd party cookies exist, and support FLoC if it would hasten the demise of 3rd party cookies. It seems like many consider the alternative to FLoC to be an anonymous web where content can be accessed without login. The migration of content into walled gardens like Instagram seems more likely to me.

You can block 3rd party cookies today. In my experience it breaks less than 1% of sites and those that break can be replaced with other sites.

Re: Nobody is joining Google's FLoC

#103
post #89

Earlier quoted context omitted.

> if it would hasten the demise of 3rd party cookies Will FLoC speed this up? As far as I know, Firefox, Chrome, and Safari are already largely publicly committed to phasing out 3rd party cookies over the next couple years. I guess FLoC might move that deadline up a bit? But I suspect some critics of FLoC are looking at the proposal as a compromise that we don't need to make. The thinking is, at the point where we ha…

> Will FLoC speed this up? If you look back at Chrome's original announcement about phasing out third-party cookies, they are explicit about replacements like FLoC being how it happens: "After initial dialogue with the web community, we are confident that with continued iteration and feedback, privacy-preserving and open-standard mechanisms like the Privacy Sandbox can sustain a healthy, ad-supported web in a way tha…

Running a content site with a premium ad network (Cafe), they seem pretty affirmative about RPMs dropping later this year once Chrome phases out third-party cookies. They aren't really saying this will only happen once an alternative solution is found.

Re: Nobody is joining Google's FLoC

#104
post #33

I'm definitely in the minority of commenters on these FLoC threads. I hate that 3rd party cookies exist, and support FLoC if it would hasten the demise of 3rd party cookies. It seems like many consider the alternative to FLoC to be an anonymous web where content can be accessed without login. The migration of content into walled gardens like Instagram seems more likely to me.

if you hate 3rd party cookies you hate floc too. It’s the same concept, except google controls this one.

Re: Nobody is joining Google's FLoC

#105

As a website owner, you can opt out by setting the Permissions-Policy header to "interest-cohort=()". I rolled that out for pirsch.io today.

I don't get it. Couldn't you also just... not record any cohort information that is sent to you? (Admittedly I have not looked very deeply into FLoC.)

Re: Nobody is joining Google's FLoC

#106
post #17

Earlier quoted context omitted.

Using any version of Chromium still contributes to Google’s attempts to destroy the web. If they actually cared they would use a different engine.

You say that like there's another option.

And what's Firefox, chopped liver?

Re: Nobody is joining Google's FLoC

#107
post #33

I'm definitely in the minority of commenters on these FLoC threads. I hate that 3rd party cookies exist, and support FLoC if it would hasten the demise of 3rd party cookies. It seems like many consider the alternative to FLoC to be an anonymous web where content can be accessed without login. The migration of content into walled gardens like Instagram seems more likely to me.

> It seems like many consider the alternative to FLoC to be an anonymous web where content can be accessed without login.

How do you arrive at this conclusion? Authentication does not depend on third party cookies. Third party cookies are used to track visitors across multiple sites, independent of authentication to the first party site. I haven't seen suggestion elsewhere that third party cookies are about anything else.

Re: Nobody is joining Google's FLoC

#108
post #33

I'm definitely in the minority of commenters on these FLoC threads. I hate that 3rd party cookies exist, and support FLoC if it would hasten the demise of 3rd party cookies. It seems like many consider the alternative to FLoC to be an anonymous web where content can be accessed without login. The migration of content into walled gardens like Instagram seems more likely to me.

You: Here's a cute picture of my cat, I'll post it on Instagram for my friends

Instagram: cool! We're showing this to all your friends. BTW it costs us money to do this but don't worry, we don't charge you, we just show some ads to your friends.

You: Hey, my kitten is really popular, a lot of people are liking it.

Instagram: High five! You're popular. We ended up making a lot more money from selling ads than it cost us to show it! Thanks!

You: wait, that was my cat picture, where's my cut?

Instagram:

Re: Nobody is joining Google's FLoC

#109
post #81

Earlier quoted context omitted.

Chrome users should just run a local proxy that inserts the header for them.

So, I was experimenting with this concept yesterday but couldn't get it to work... How do you set up a local proxy to do this kind of stuff? I got up to the point of changing request/response headers but couldn't manage to actually edit the data going through, esp when dealing with ssl (which is the point really, of ssl).

mitmproxy
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