Nobody is joining Google's FLoC

#1

Post by Analemma_ » Fri, Apr 16, 2021, 5:43 PM UTC

Nobody is joining Google's FLoC
theverge.com

Re: Nobody is joining Google's FLoC

#2

Post by unicornporn » Fri, Apr 16, 2021, 6:43 PM UTC

Google's ~64% market share is bad enough as it is. Android being the dominant OS helps, I guess.

Re: Nobody is joining Google's FLoC

#3

Post by JKCalhoun » Fri, Apr 16, 2021, 6:57 PM UTC

Just have it default-off, allow the user to turn it on if they want to be "ad targeted".

I mean I keep hearing how, as a consumer, I want this.

Re: Nobody is joining Google's FLoC

#4

Post by [deleted] » Fri, Apr 16, 2021, 6:58 PM UTC

[deleted]

Re: Nobody is joining Google's FLoC

#5

Post by vineyardmike » Fri, Apr 16, 2021, 7:02 PM UTC

JKCalhoun wrote: post #3

Just have it default-off, allow the user to turn it on if they want to be "ad targeted". I mean I keep hearing how, as a consumer, I want this.

As a consumer, i want targeting features default-off.

Re: Nobody is joining Google's FLoC

#6

Post by solosoyokaze » Fri, Apr 16, 2021, 7:05 PM UTC

Between FLoC and AMP, Google's attempts to destroy the web have surpassed even IE levels of toxicity. It's good to see the consumer focused forks of Chromium take a stand here.

Re: Nobody is joining Google's FLoC

#7

Post by 2bitencryption » Fri, Apr 16, 2021, 7:15 PM UTC

Is it just me, or is FLoC simply an act? A way for Google to say, "See, regulators, we're trying! You don't have to regulate us, we're doing it on our own!"

While they know full well the web will never get on board with this.

Seems like just a way to buy time, to muddy the waters. Make the ecosystem more complicated. Pin the blame on others for not getting on board with your attempt to "fix" the situation. "We tried our best, but Mozilla won't join us!!"

Re: Nobody is joining Google's FLoC

#8

Post by [deleted] » Fri, Apr 16, 2021, 7:25 PM UTC

JKCalhoun wrote: post #3

Just have it default-off, allow the user to turn it on if they want to be "ad targeted". I mean I keep hearing how, as a consumer, I want this.

[deleted]

Re: Nobody is joining Google's FLoC

#9

Post by soared » Fri, Apr 16, 2021, 7:25 PM UTC

These browsers make up less than 4% of market share and their actions are largely meaningless. Only fringe users (IE readers of hackernews) use these browsers.

If you're looking for info on adtech changes outside of chrome, look at safari. Apple has been making big pro-privacy moves for a couple years, and they actually have meaningful market share.

Re: Nobody is joining Google's FLoC

#10

Post by the_lonely_road » Fri, Apr 16, 2021, 7:27 PM UTC

JKCalhoun wrote: post #3

Just have it default-off, allow the user to turn it on if they want to be "ad targeted". I mean I keep hearing how, as a consumer, I want this.

Do you support organ donation being opt-in as well?