> potentially barring companies like Amazon.com from operating the markets in which they also compete Absolutely bananas that this haven't been fixed yet! How can Google own the entire ads market and still be allowed to compete in it? Obviously for-profit companies will abuse their positions if it'll earn them more money, and fines ends up being the cost of doing business instead of deterrents. How is Apple allowed t…
> How can Amazon be allowed to sell competing products in their own marketplace, when they own the actual marketplace? They should have been forced to divide their busin Depends on how you define “marketplace”. Costco/Walmart/Best Buy/Target/Home Depot/Lowe’s/grocery stores all sell their own brands next to competing brands in their stores. Is their one store the marketplace? It takes considerably more effort to go t…
These are almost all 'control brands'; similar or identical products from the same suppliers, but they don't have marketing spend allocated to them. The delta in sales between the control brands and the 'brand-name' ones allows you to calculate goodwill.