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Opting Your Website Out of Google's FLoC Network

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211–220 of 264 posts

Re: Opting Your Website Out of Google's FLoC Network

#211
post #64

Earlier quoted context omitted.

Do you know if the algorithm favours sites with GA as a positive SEO ranking factor? or am I going into tin hat territory here?

No, if anything it will affect your site negtivly because it will make your site slightly slower. I suggest ignoring the tinfoil hat SEO community and follow the official Google guidelines.

I can't think of many sites these days (that aren't personal blogs) that don't have some kind of analytics built into it.

Re: Opting Your Website Out of Google's FLoC Network

#212
If your site does not call document.interestCohort() or include ads, Chrome will already not consider your site in computing FLoC:

A page visit will be included in the browser's FLoC calculation if document.interestCohort() is used on the page. During the current FLoC origin trial, a page will also be included in the calculation if Chrome detects that the page load ads or ads-related resources. -- https://web.dev/floc/

Detecting "ads or ads-related resources" uses a filter derived from EasyList: https://github.com/chromium/chromium-ads-detection/blob/mast...

(Disclosure: I work for Google, speaking only for myself)

Re: Opting Your Website Out of Google's FLoC Network

#213

Ok, so let me see if I understand this correctly: I run a website with no trackers, no ads, nothing at all to do with Google or any other company in any way. You come along, with Google Chrome, and visit my site. Google adds the fact that you visited my site to their massive dataset (as well as who-knows-what-else) And to opt out of something I have never been asked to be involved with in any way, I need to contact G…

> I run a website with no trackers, no ads, nothing at all to do with Google or any other company in any way.

Then your site will not be included in FLoC: "A page visit will be included in the browser's FLoC calculation if document.interestCohort() is used on the page. During the current FLoC origin trial, a page will also be included in the calculation if Chrome detects that the page load ads or ads-related resources." -- https://web.dev/floc/

(Disclosure: I work for Google, speaking only for myself)

Re: Opting Your Website Out of Google's FLoC Network

#214
post #208

Earlier quoted context omitted.

> Reducing the amount of third-party tracking cookies on the web Why would anyone care about that, as opposed to, you know, reducing the amount of tracking ?

FLoC does reduce tracking: instead of many third parties building a thorough picture of your activity server-side, your page-level activity stays in the browser. Which already needs to know that, so it can maintain your history and turn links purple. Only the aggregated "cohort" is available to sites. (Disclosure: I work on ads at Google, speaking only for myself)

If this were to succeed, then not too far out any website a user visits on the Internet can basically reverse engineer to a high degree (and at least approximate) the sites a Chrome user was on.

Additionally, combined with just IP address its probably a 99+% precise user identifier.

Re: Opting Your Website Out of Google's FLoC Network

#215
post #170

Curious. How many of you actually brought something just because a machine/stranger recommended it to you? For me, it's almost never. I watch YouTube a lot, as a free tier user, of course. When a video starts to play, all my focus is automatically dead-locked on the "Skip Ad" button, and sometimes "Skip trial". It's a game for me now to see how fast I can tap the "Skip". As for the content of the Ad, well, usually I…

It happens, but only once in a blue moon.

Yesterday on Reddit, I saw a meme with a picture of a dish rack sitting atop a sink, with a funny caption about the kind of stuff you get excited about in your 30s.

For me, I did get excited, as such a contraption would save a ton of counter space in my small apartment. I ended up searching for it on [big ecomm store] and almost bought one. Still looking for one that's designed for use over a single sink.

Re: Opting Your Website Out of Google's FLoC Network

#216
post #207

What happens if you opt out? Nice website you have here. Would be a shame if no one can find it ?

how hard would it be to build something to replace google? The search engine

I think web directories might come back. It's not a search engine per se, but like how Craigslist works....websites listed under a bunch of categories.

I miss the days when you'd click on sites inside the Yahoo! directory just because they had a cool or funny domain name. Search probably saved us several years worth of time, but at the same time made it almost impossible to randomly come across sites in your category that are bizarre or unconventional.

Re: Opting Your Website Out of Google's FLoC Network

#217
post #208

Earlier quoted context omitted.

> Reducing the amount of third-party tracking cookies on the web Why would anyone care about that, as opposed to, you know, reducing the amount of tracking ?

FLoC does reduce tracking: instead of many third parties building a thorough picture of your activity server-side, your page-level activity stays in the browser. Which already needs to know that, so it can maintain your history and turn links purple. Only the aggregated "cohort" is available to sites. (Disclosure: I work on ads at Google, speaking only for myself)

So just like the rebuttals I've seen elsewhere...

When one of those cohorts is narrow enough to reveal something specific and highly private (like a specific disease / medical / legal / societally high interest issue) - what then? Sites get to learn that you are associated with that very private concern.

No. I am against any and every form of personalized AND aggregated categorization, because until the associations created are no longer used as criteria by others, no form of tracking is neutral.

Cookies AND FLoC and any other replacement all need to stop.

And those who want to characterize others need to stop, because the information WILL be abused.

Re: Opting Your Website Out of Google's FLoC Network

#218
post #214
post #208

Earlier quoted context omitted.

FLoC does reduce tracking: instead of many third parties building a thorough picture of your activity server-side, your page-level activity stays in the browser. Which already needs to know that, so it can maintain your history and turn links purple. Only the aggregated "cohort" is available to sites. (Disclosure: I work on ads at Google, speaking only for myself)

If this were to succeed, then not too far out any website a user visits on the Internet can basically reverse engineer to a high degree (and at least approximate) the sites a Chrome user was on. Additionally, combined with just IP address its probably a 99+% precise user identifier.

> It uses SimHash, so any website a user visits on the Internet can reverse engineer the sites a Chrome user was on.

How so? A user's cohort is shared by many other users, and for any individual site you have visited it is very likely there will be another user with an identical cohort who has not visited that site. This means you cannot tell exactly which sites any individual has visited.

> combined with just IP address its probably a 99+% precise user identifier.

IP address alone is already a massive fingerprinting leak, and needs to be addressed if browsers are to prevent cross-site tracking. Chrome is also working on this: https://github.com/bslassey/ip-blindness

Re: Opting Your Website Out of Google's FLoC Network

#219
post #125

Earlier quoted context omitted.

You have to capture the agent that is visiting and doAction() when it finds it. Here is adecent article: https://geekflare.com/block-unwanted-requests/

Thank you, I hoped it could be done from the website code. Currently I have a Hugo blog hosted on ahem Firebase – not the best de-Googled solution. :)

I can definitely recommend Vercel as a good alternative. Very open source community around them and a great product.

Re: Opting Your Website Out of Google's FLoC Network

#220
post #170

Curious. How many of you actually brought something just because a machine/stranger recommended it to you? For me, it's almost never. I watch YouTube a lot, as a free tier user, of course. When a video starts to play, all my focus is automatically dead-locked on the "Skip Ad" button, and sometimes "Skip trial". It's a game for me now to see how fast I can tap the "Skip". As for the content of the Ad, well, usually I…

I was convinced to switch from GoogleFI (mobile carrier) to Mint Mobile because of ads on YouTube. That made me feel great pay less ($15/mo) and slightly de-google myself a bit, via adverts on YouTube of all places!
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