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Why most non-fiction authors don't make any money

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Re: Why most non-fiction authors don't make any money

#2
Shouldn't #5 be "not promoting your book effectively" because he's clearly promoting his book effectively. I think this is fine if fame and fortune are your goal, which is an unquestioned assumption for a lot of people, but there are other reasons to write a book, which he does not address.

Re: Why most non-fiction authors don't make any money

#3

Shouldn't #5 be "not promoting your book effectively" because he's clearly promoting his book effectively. I think this is fine if fame and fortune are your goal, which is an unquestioned assumption for a lot of people, but there are other reasons to write a book, which he does not address.

In fact, I strongly suspect that the vast majority of people who write non-fiction books are absolutely aware that the royalties will likely be (maybe) beer money--assuming they don't have expensive tastes in beer. Rather they're reputational. In tech, being a published author on a topic often separates people from the pack as consultants but it can also easily differentiate you if you have an externally-facing role (especially) at a company.

Personally, I've made a relatively trivial amount of money from the books I've written, but I have little doubt they've been good investments of my time--some of which has been work time.

ADDED: I'd add that "promoting your book effectively" probably isn't free. Most authors aren't going to get a lot of publisher support so now you're hiring a publicist, paying for review copies, paying to travel (normally) to speak at events where you do book signings and promote your book, etc.

Re: Why most non-fiction authors don't make any money

#7

It seems to me that virtually everyone going into the creative fields (art, music, writing, acting) should enter that field without any expectation to make a living from it. We pay other people to do things that aren’t fun for us, not the other way around.

I'm not sure why the downvotes. That's absolutely a fair comment. There are some cases where creative work can benefit your day job through visibility and related skills. (A talented amateur actor is probably going to be better at presentations for example. And being that really good presenter at your company's user group event every year isn't going to hurt you.) But it seems a good point overall. Being great on some instrument probably isn't going to be a great argument for why you should get promoted at a non-music-related position.)

Re: Why most non-fiction authors don't make any money

#9
post #3

Shouldn't #5 be "not promoting your book effectively" because he's clearly promoting his book effectively. I think this is fine if fame and fortune are your goal, which is an unquestioned assumption for a lot of people, but there are other reasons to write a book, which he does not address.

In fact, I strongly suspect that the vast majority of people who write non-fiction books are absolutely aware that the royalties will likely be (maybe) beer money--assuming they don't have expensive tastes in beer. Rather they're reputational. In tech, being a published author on a topic often separates people from the pack as consultants but it can also easily differentiate you if you have an externally-facing role…

Researching and writing help clarify your thoughts, which could pay dividends in other ways. I'm retired, don't need the money and am told old to care about fame, but I have several ideas for non-fiction books I'm working on. Now that I think about it, his blog post presents a strong case for not writing a non-fiction book for money. There are other ways to spend your time with a better chance of making money, unless you're clever self-promoter that is.

"A 98% drop in sales after the first year, Seventy percent of traditionally published titles fail to pay out a single dollar in royalties, Vanishingly few nonfiction books sell even five hundred copies"

Re: Why most non-fiction authors don't make any money

#10

Shouldn't #5 be "not promoting your book effectively" because he's clearly promoting his book effectively. I think this is fine if fame and fortune are your goal, which is an unquestioned assumption for a lot of people, but there are other reasons to write a book, which he does not address.

The point of the article is explaining how a goal of a living wage can be earned directly off nonfiction writing, in addition to two different reasons that are explicitly stated at the beginning of the article as being commonly suggested.

It also explicitly is calling out methods that do not require fame, nor does it espouse a goal of fortune (unless you treat a living wage as a fortune).

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