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Opting Your Website Out of Google's FLoC Network

paramdeo.com

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Re: Opting Your Website Out of Google's FLoC Network

#121
post #43

Anyone have any idea how one might do this in a Ghost Blog? Outside of putting cloud flare in front?

Add the HTML equivalent to the document head:

Hey, thanks for this! I've seen several posts now saying that all you need to do is add

``` Permissions-Policy: interest-cohort=()

```

somewhere, but they all seemed to assume that everyone knew where that where was (nginx config? webserver config? index.html? ??? ??????

Re: Opting Your Website Out of Google's FLoC Network

#122

Earlier quoted context omitted.

https://github.com/WICG/floc/issues/82 >During the current FLoC origin trial, a page will also be included in the calculation if Chrome detects that the page load ads or ads-related resources. Who's to say how this evolves in the future?

"During trial we had so much success with our auto-opt-in mechanism (and grew so fond of being omnipotent) we've decided to make it a permanent feature."

Ad-related resources is loosely defined. There's unlimited potential for other rationales.

Re: Opting Your Website Out of Google's FLoC Network

#123
post #15

Let me get this straight: even if my site has no ads or trackers, Chrome will now use my visitors data for advertising and surveillance??? Does anyone else see FLoC as worse than the current state we're in?

> "[..] use my visitors data for advertising and surveillance [..]"

..and to improve a search engine empire that is arguably the basis for the majority of their ad business and which is already a factual monopoly.

If you successfully avoided giving Google your visitor traffic data so far (by passively avoiding Google analytics, fonts, maps, etc.) then from now on you will have to take active steps to keep their fingers out of your cookie jar.

Re: Opting Your Website Out of Google's FLoC Network

#124
post #8

Add a simple header to block FLoC on your website (fortunately): `permissions-policy: interest-cohort=()` It's only deployed on a test set of Chrome browsers so far, and it does create a warning message on browsers that don't support it. [1] [1] https://stackoverflow.com/questions/66997942/error-with-perm... Edit to note support for blocking this!

[deleted]

Re: Opting Your Website Out of Google's FLoC Network

#125
post #101

Earlier quoted context omitted.

You mean blocking the agent or do you mean other browsers?

Blocking on my site the access from the Chrome browser only, or displaying a banner page – e.g. "You are using Chrome, thou shall not pass"

You have to capture the agent that is visiting and doAction() when it finds it.

Here is adecent article: https://geekflare.com/block-unwanted-requests/

Re: Opting Your Website Out of Google's FLoC Network

#127
post #91

Ha. This just occurred to me - Google is a search engine of websites for many people, but at the same time it is a search engine of people for many advertisers. We thought we were looking for something but actually we were constantly searched.

Ha. They do this everywhere not just on Chrome. In your gmail. Youtube. In your smartphone, google apps. Basically any google product should be expected to spy on you.

You are the product in Google's grand scheme. The ad buyers are their customers.

Re: Opting Your Website Out of Google's FLoC Network

#128
post #94

Earlier quoted context omitted.

Would you be willing to entertain that maybe they died because most people who used phones found those platforms to be weaker product offerings with the things they cared about and that your value system may have fundamentally differences? Would you further entertain that the inability to perceive such realities and differences and manufacturers inability to navigate these preferences is a major determinant of succes…

That it were weaker offerings is not always true. Google is the Gorilla in the room who simply squeezed out any competition by offering Android “for free” Microsoft Explorer did the same earlier with Netscape. Simply bundle your own software with the OS and watch the competition flutter. Your average consumer really doesn’t know the difference.

Yet they failed to gain a foothold in Windows Mobile after literally decades trying and they had to take 4 swings at Netscape before they really gained inroads.

I question that common folklore and claim it uses anecdotal cherry picked non rigorous evidence. It's just a bad theory.

Of course monopolies try to leverage their position as IBM tried with their failed MCA bus and failed XGA standard and failed OS/2 product. As it turns out, monopoly thuggery can't seem to reliably zombie walk terrible products that nobody wants.

Instead, people have dramatically different concerns and if you read into each one of these cases you'll find that out. That's the real reliable truth here

Stop fighting realities you don't like. All of humanity isn't going to bend the ways you want it.

Re: Opting Your Website Out of Google's FLoC Network

#129

Earlier quoted context omitted.

It seems not. The FLoC page ( https://web.dev/floc/ ) says: > For pages that haven't been excluded, a page visit will be included in the browser's FLoC calculation if document.interestCohort() is used on the page. During the current FLoC origin trial, a page will also be included in the calculation if Chrome detects that the page load ads or ads-related resources.

Dirty of google to hide behind “web.dev” and not make it front and center clear this is a google property.

I kept thinking that web.dev is the same as webplatform.org, which was positioned as a community-driven replacement for Mozilla's MDN Web Docs and heavily pushed by Google at the time.

Turns out webplatform.org was discontinued some time in 2015 and put up a notice pointing people at the MDN Web Docs. Then in 2017 Mozilla announced most of the key players (including Google) would now support the MDN Web Docs[0], which still seems to be true except they fired the entire MDN team in 2020[1]. It seems the advisory meetings are still happening and someone is maintaining MDN, but with Mozilla essentially only existing because Google continues to pay the bills, its future seems a lot less certain now.

Meanwhile web.dev makes no mention of MDN and instead mixes discussion of Google's proprietary "experimental" features and Chrome-specific behavior with general advice on "building better websites", duplicating some of the content already covered by the MDN Web Docs' guides section (except this gives them opportunities to cross-market their own interests while also not discussing support of features in other browsers).

I don't think Google is hiding who's behind as the footer literally has the Google Developers logo in it. They are however not acknowledging anything other than Chrome even exists and heavily blurring the lines between Chrome or Google-specific features and stable web standards. Coupled with certain public Google developers continuously chanting "use the platform" while criticizing people for using other web frameworks instead of custom elements, this certainly creates an impression of deception and dishonesty.

[0]: https://blog.mozilla.org/blog/2017/10/18/mozilla-brings-micr...

[1]: https://www.fastcompany.com/90539632/mozilla-vows-mdn-isnt-g...

Re: Opting Your Website Out of Google's FLoC Network

#130
post #57

Today I looked at the source code of Chrome where this is implemented, so I'd understand it better. It made me realize that there is indeed (of course) software engineers (meaning: people) working on this who actually write that code. Does a high salary justify working on such features, or are modern day software engineers more like factory workers? I think not because most software engineers have a choice. Been thin…

> I think not because most software engineers have a choice.

most people care more about their own interests than the interests of society in general. Only when collectively devising laws would society take the interest of society over individuals.

Therefore, software engineers are fully justified at making software that is deemed unethical, but still take the stance that it is unethical. You might call it hypcracy but i say it's practicality.

Legislation should be introduced to perform the function of ensuring ethical standards, not altruism on the part of the individual.

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