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Opting Your Website Out of Google's FLoC Network

paramdeo.com

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Re: Opting Your Website Out of Google's FLoC Network

#31
Perhaps someone will set up a remote^1 web proxy that adds the suggested "Permissions-Policy: interest-cohort=()" HTTP header to disable FLoC. Browser extensions are great but there is nothing to stop Google from removing access to them through the Play Store at any time.

1. Another alternative is to run the proxy locally. I run a web proxy bound to the loopback.

Re: Opting Your Website Out of Google's FLoC Network

#32
post #26

Earlier quoted context omitted.

It seems not. The FLoC page ( https://web.dev/floc/ ) says: > For pages that haven't been excluded, a page visit will be included in the browser's FLoC calculation if document.interestCohort() is used on the page. During the current FLoC origin trial, a page will also be included in the calculation if Chrome detects that the page load ads or ads-related resources.

Excluding a page is a manual process however, requiring to set the header mentioned in the blog post. So website owners have to explicitly opt-out of FLoC.

Yeah, but that is only necessary if the page contains ads or ads-related resources, right? That’s how I interpret the previous quote.

Re: Opting Your Website Out of Google's FLoC Network

#36
post #15

Let me get this straight: even if my site has no ads or trackers, Chrome will now use my visitors data for advertising and surveillance??? Does anyone else see FLoC as worse than the current state we're in?

Call your representative today.

Tell them it's time for the government to step in and remove Google's ability to run a browser.

Google cannot be allowed to continue running Chrome. They've abused this position time and time again to the detriment of us all.

Re: Opting Your Website Out of Google's FLoC Network

#37
post #15

Let me get this straight: even if my site has no ads or trackers, Chrome will now use my visitors data for advertising and surveillance??? Does anyone else see FLoC as worse than the current state we're in?

Chrome was already tracking your users anyway...

Re: Opting Your Website Out of Google's FLoC Network

#38

Perhaps someone will set up a remote^1 web proxy that adds the suggested "Permissions-Policy: interest-cohort=()" HTTP header to disable FLoC. Browser extensions are great but there is nothing to stop Google from removing access to them through the Play Store at any time. 1. Another alternative is to run the proxy locally. I run a web proxy bound to the loopback.

That’s a lot of work when all you have to do is to switch to another browser.

Re: Opting Your Website Out of Google's FLoC Network

#39
post #8

Add a simple header to block FLoC on your website (fortunately): `permissions-policy: interest-cohort=()` It's only deployed on a test set of Chrome browsers so far, and it does create a warning message on browsers that don't support it. [1] [1] https://stackoverflow.com/questions/66997942/error-with-perm... Edit to note support for blocking this!

That said, according to that StackOverflow page, the error only appears in DevTools. That's not as bad as it sounded at first. I was worried it would be an IE-style alert on page load, for example, or a visible bar across the top of the page. It's not, it's just spam in the DevTools console.

That's correct. I posted that answer on StackOverflow, and as far as I can tell from testing so far, it is just a warning in the DevTools console as noted on the StackOverflow answer, and there shouldn't be any other negative impact :)

Re: Opting Your Website Out of Google's FLoC Network

#40
post #15

Let me get this straight: even if my site has no ads or trackers, Chrome will now use my visitors data for advertising and surveillance??? Does anyone else see FLoC as worse than the current state we're in?

The current state with third-party cookie tracking is terrible. This is terrible in a different way. It gives Google even more control over the ad-tech industry. Rather than a diversity of ad-tech kings using third-party cookies to track people and invade privacy, this becomes the "One Ring to Rule Them All" that makes Google even more dominant in ad-tech, while allowing them to pretend that they care about privacy as a prophylactic to anti-trust action. It's nothing if not clever.
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