I'm a little confused on how you are interpreting the majority of your customers opting for discounted pricing as an indication that you should raise prices. But, yes, in general a lot of SaaS service could probably raise prices. And also in general, annual billing is appealing.
> I'm a little confused on how you are interpreting the majority of your customers opting for discounted pricing as an indication that you should raise prices. The way I see it, most customers are happy enough after a 30-day trial to commit to my product for at least a full year. That's a good signal for loyalty and the product being worth it for the price. While I agree that the discount aspect is a signal in the ot…
It can also be yearly plan vs. nothing.
You're trying too hard to extrapolate information from a single data point.
You seem to be focusing on the yearly customers because you don't have the same mindset or budgeting habits.
If it were me, I would be looking at the monthly subscribers. How long they sign up for, what the retention rates are like, how many switch to yearly, reasons people give for canceling, etc. I would be trying to find out why my product isn't good enough for people to be willing to commit to it in exchange for a lower fee.
You've got a lot of good advice in this thread but you seem to be still seeing things from your own point of view.