Earlier quoted context omitted.
>And if side-loading was alowed then every big player whose app users "have to have", e.g. Google, Facebook, Abobe, Zoom, Epic, would start their own independent app store (or distribution just for their apps). >Users would have no recourse than to install the app for there (or do without Facebook or Zoom etc). We are already aware of a platform that allows easy sideloading - Android. And most apps on Android are dis…
Money. There is way more money in the iOS ecosystem.
Worst case scenario, some managers decide to include an app store inside their app, they ignore the reality of the chance of success and put a whole bunch of marketing in it to their higher ups. Then they get promoted or switch jobs then blame whoever gets stuck with it 3-6 months later when it fails.
After that we'll probably end up seeing real use cases side loaded app stores (like hobby game development, or open source tools that don't want to or can't pay the Apple tax).