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The Masters pimento cheese sandwich scandal

atlasobscura.com

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Re: The Masters pimento cheese sandwich scandal

#11

Post by owlninja »

ksdale wrote: post #10
Simulacra wrote: post #7

I was lucky enough to go to the Masters in 1999, and 2014 and the change was remarkable. The 1999 course was very quaint and secluded, with the facilities mostly temporary structures. You parked in peoples front yards for $25 a day, and yes the food was great, yet cheap. Fast forward to 2014 and it's like the place had become a major sports park. Suddenly the houses are gone and you're parking in a huge field, going…

This is interesting to hear! They have multiple streams of the tournament on their website, including the TV broadcast, and the fact that they didn't charge for it always felt awesome to me. A few years ago, I was struck by how few commercials there were on the stream, but this year they were much more noticeable. I wonder where they'll settle as far as commercialization.

Yea the Masters seems like the least commercialized event in all of major sports. They do a lot of unorthodox things to build that brand/mystique.

Re: The Masters pimento cheese sandwich scandal

#12

Post by ghaff »

Simulacra wrote: post #7

I was lucky enough to go to the Masters in 1999, and 2014 and the change was remarkable. The 1999 course was very quaint and secluded, with the facilities mostly temporary structures. You parked in peoples front yards for $25 a day, and yes the food was great, yet cheap. Fast forward to 2014 and it's like the place had become a major sports park. Suddenly the houses are gone and you're parking in a huge field, going…

It's happened to greater or lesser degrees with a lot of events. The Head of the Charles (big rowing event in Cambridge MA) is still fairly casual with people watching from bridges and along the rivers. But it's commercialized a lot in the past 20 or 25 years.

There are now a ton of sponsor booths on the Cambridge side of the river. And rather than groups from colleges setting up wherever, they're now in a big roped off area on the Boston side.

Re: The Masters pimento cheese sandwich scandal

#14

Post by bbharman »

Simulacra wrote: post #7

I was lucky enough to go to the Masters in 1999, and 2014 and the change was remarkable. The 1999 course was very quaint and secluded, with the facilities mostly temporary structures. You parked in peoples front yards for $25 a day, and yes the food was great, yet cheap. Fast forward to 2014 and it's like the place had become a major sports park. Suddenly the houses are gone and you're parking in a huge field, going…

I attended in 2012. I found it amazing to be part of a huge crowd where nobody was allowed to even carry a phone in their pocket

Re: The Masters pimento cheese sandwich scandal

#16

Post by jasonpeacock »

kQq9oHeAz6wLLS wrote: post #9
bombcar wrote: post #5

Earlier quoted context omitted.

If it wasn't for knowing the website I'd call it standard recipe blog spam - but it's an interesting read. I suspect that the secret isn't the ingredients but instead how it's made - and the way the cheese is handled may be it.

It could even be specific sources of the ingredients that lend to the secret. It's all well and good to get the exact recipe and even detailed instructions, but if the ingredients are sourced from a different place, it won't quite be the same.

The bane of every HW engineer, when "like" parts are substituted by the manufacturer...

Re: The Masters pimento cheese sandwich scandal

#19

Post by jasonpeacock »

Simulacra wrote: post #7

I was lucky enough to go to the Masters in 1999, and 2014 and the change was remarkable. The 1999 course was very quaint and secluded, with the facilities mostly temporary structures. You parked in peoples front yards for $25 a day, and yes the food was great, yet cheap. Fast forward to 2014 and it's like the place had become a major sports park. Suddenly the houses are gone and you're parking in a huge field, going…

It's sad, because it doesn't have to be commercialized. That same event from 1999 is still entirely doable, but someone decided that profits must be made, as opposed to hosting a challenging competition of the sport's top players.

Re: The Masters pimento cheese sandwich scandal

#20

Post by DoreenMichele »

What we do have, however, is a lifelong Masters patron and Augusta food blogger who wasn’t above reverse-engineering the ingredients list from the back of the wrapper in 2016. It’s an imitation of an imitation of an approximation...

That's such a delightful description.

When a new building is constructed, he says, it simply appears the day of the tournament’s opening, already inexplicably covered in vines.

(Insert joke about how fast kudzu grows -- This is Georgia, after all.)

The pimento cheese he sold from his store, Woodruff Drug in Aiken, South Carolina, won so many fans across the region that in the 1960s, Masters organizers dropped the husband-and-wife catering team they’d hired since the 1940s to make way for Rangos.

For those not familiar with the area, Augusta is in Georgia and smooshed up against the Georgia-South Carolina state border. Aiken, South Carolina is about 20 miles away, about a thirty minute drive to some parts of Augusta. Augusta is a sprawling city. You can probably drive thirty minutes from point A to point B within Augusta, so reaching out to a unique business in a small town a few miles away is completely reasonable and not some big huge deal, logistically.

Not to take anything away from the small business, just saying that "going to a whole other state!!!" is like tossing a rock across the river in this case, because some river no doubt serves as the demarcation for the state border.

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