It's hard for me to know whether to feel bad for ES in this case. Did they bring it on themselves? Is Amazon too big and a bully? From my perspective, Amazon has made most of its profit price gouging consumers on bandwidth after vendor locking them into their ecosystem, where they bootstrap new services by wrapping open source software with some provisioning scripts, management dashboards and cookie-cutter API / cons…
As a longtime ElasticSearch cluster admin/developer and Elastic Cloud customer, I don't feel bad for Elastic in the slightest and I'm psyched about this fork. The way they operate their cloud service leaves a lot to be desired and encourages maximum spend if you end up wanting to use it for anything demanding in production.
Pretty sure this is the definition of SAAS and IAAS