It's hard for me to know whether to feel bad for ES in this case. Did they bring it on themselves? Is Amazon too big and a bully? From my perspective, Amazon has made most of its profit price gouging consumers on bandwidth after vendor locking them into their ecosystem, where they bootstrap new services by wrapping open source software with some provisioning scripts, management dashboards and cookie-cutter API / cons…
Is it really price gouging for bandwidth? Or is bandwidth just really expensive in general? I honestly don't know. I would assume if it was actually much cheaper one of the cloud's would undercut the other to get customers.
Really this is the secret sauce of the cloud. Create new abstraction layers where you can charge for logical separation on a physical basis. First VMs, then containers, then serverless... Would be cool if somebody did it with bandwidth (looking at you, Cloudflare). Why can't I buy an elastically sized pipe? Why do I need to pay for the stuff I put through it instead of reserving a size for the time I'll need it?
[0] https://twitter.com/eastdakota/status/1371252709836263425