41–50 of 352 posts
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You don't have to have ads at all. The best option is an adblocker, and a non-Chrome-based browser.
Using an adblocker is like stealing candy from the store... They can handle some theft, but if literally everyone stole their candy, the store would close down and nobody can have candy.
Good to see Brave sticking to their privacy guns. FLoC is a brazen attempt for Big Ad (aka. Google and its ilk) to keep their spying-on-users gravy train going, now that GDPR and similar laws are making their old methods illegal (without consent). No one wants to consent to being spied on, so FLoC is circumnavigating the GDPR consent requirements, letting them spy on all Chrome-users without consent.
So to be clear, "Big Ad" is like, dentsu, Publicis, Omnicom, etc. Companies that don't show up on HN much (but do ultimately buy the services which pay a ton of HNer's salaries).
They don't like Google very much, but Google owns a ton of space to put ads on, lots of first-party traffic with interesting properties, and more accurate targeting models than most other companies combined. So they have to work together. Real Big Ad would all rather keep the third-party cookie and not have to deal with FLoC, because they know they're already trapped in dealing with Google based on market demands, and FLoC will give Google even more forceful technical leverage.
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The cohort semantic meaning is stable, although not disclosed an ML system would learn its correlation to a given goal. Cohort membership changes pretty frequently instead. So the system may put all people that browse mostly golf sites together in cohort 12345 that only the algorithm knows it's about golf sites, people enter and leave that cohort on a daily basis and you can only be a member of a single cohort at a t…
Why would the cohort membership change frequently? Isn't it based on your browsing habits? I don't think my habits change frequently—do most people's? Also, even if I take for granted that everyone's cohort changes daily, how does that imply anonymity? Like say my habit is that I check emails a ton on Monday, go on YouTube on Saturday, read the news on Sunday, etc... so my habits are changing daily, okay, but not wee…
FLoC stands for Federated Learning of Cohorts which aims to target advertising better without it directly relying on singularly personal information. https://web.dev/floc/ FLoC enables ad selection without sharing the browsing behaviour of individual users. FLoC provides a privacy-preserving mechanism for interest-based ad selection. As a user moves around the web, their browser uses the FLoC algorithm to work out it…
It is a very similar feature to Apple Segments[1] already implemented in iOS on which sadly not a lot of documentation is available. [1]: https://support.apple.com/en-us/HT205223
Earlier quoted context omitted.
You don't have to have ads at all. The best option is an adblocker, and a non-Chrome-based browser.
Using an adblocker is like stealing candy from the store... They can handle some theft, but if literally everyone stole their candy, the store would close down and nobody can have candy.
FLoC stands for Federated Learning of Cohorts which aims to target advertising better without it directly relying on singularly personal information. https://web.dev/floc/ FLoC enables ad selection without sharing the browsing behaviour of individual users. FLoC provides a privacy-preserving mechanism for interest-based ad selection. As a user moves around the web, their browser uses the FLoC algorithm to work out it…
If I must have ads, I'd prefer not be tracked by hundreds of untrustworthy companies, and I'd also prefer not see irrelevant ads... This therefore seems like the best bad option...
A choice of least worst is not necessary.
Earlier quoted context omitted.
You don't have to have ads at all. The best option is an adblocker, and a non-Chrome-based browser.
Using an adblocker is like stealing candy from the store... They can handle some theft, but if literally everyone stole their candy, the store would close down and nobody can have candy.
Also, the store isn't freakishly stalking me and noting down all my habits whilst sharing what it has collected with its friends, or indeed anyone who will buy the data.
Besides, candy is impossible to replicate in the same way that data is. Theft of physical objects is a materially different act from advert blocking and avoidance. I'm not obligated to view adverts in every public space because they fund the local government. I'm not denied access to the cinema because I arrive 10 minutes after the start time to avoid the adverts. Or back in the day when I taped TV shows and fast-forwarded the adverts, had I a responsibility to view them?
They're useless noise that contribute no value to anyone beyond whoever pays for them, and therefore I find it a moral responsibility to limit my exposure to them and restrain the harm they do to others. And curiously, I am much more content and much less impulsive in my spending habits since I installed uBlock.
Earlier quoted context omitted.
You don't have to have ads at all. The best option is an adblocker, and a non-Chrome-based browser.
Using an adblocker is like stealing candy from the store... They can handle some theft, but if literally everyone stole their candy, the store would close down and nobody can have candy.
--enable-blink-features=InterestCohortAPI --enable-features="FederatedLearningOfCohorts:update_interval/10s/minimum_history_domain_size_required/1,FlocIdSortingLshBasedComputation,InterestCohortFeaturePolicy"
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Using an adblocker is like stealing candy from the store... They can handle some theft, but if literally everyone stole their candy, the store would close down and nobody can have candy.
Or they'll move on to a more sustainable business model that doesn't involve selling their user's privacy?