21–30 of 352 posts
Is there any evidence behind the idea that FLoC is more privacy-preserving than third-party cookies? Intuitively that is not obvious to me at all, especially given there are so many other fingerprinting techniques it could be combined with.
You can't use FLoC ID for fingerprinting, it changes continuously.
FLoC stands for Federated Learning of Cohorts which aims to target advertising better without it directly relying on singularly personal information. https://web.dev/floc/ FLoC enables ad selection without sharing the browsing behaviour of individual users. FLoC provides a privacy-preserving mechanism for interest-based ad selection. As a user moves around the web, their browser uses the FLoC algorithm to work out it…
If I must have ads, I'd prefer not be tracked by hundreds of untrustworthy companies, and I'd also prefer not see irrelevant ads... This therefore seems like the best bad option...
No one wants to consent to being spied on, so FLoC is circumnavigating the GDPR consent requirements, letting them spy on all Chrome-users without consent.
Earlier quoted context omitted.
FLoC is a way to make Google's ad network's targeting worth comparatively more than other ad networks'. Brave is an other ad network.
Can you expand on how Brave is an ad network?
Company Overview & Core Offering
Brave is the first global digital ad platform built for privacy, offering advertisers the opportunity to participate in a premium, brand safe, and opt-in ad ecosystem, designed for a future without 3rd party cookies.
FLoC stands for Federated Learning of Cohorts which aims to target advertising better without it directly relying on singularly personal information. https://web.dev/floc/ FLoC enables ad selection without sharing the browsing behaviour of individual users. FLoC provides a privacy-preserving mechanism for interest-based ad selection. As a user moves around the web, their browser uses the FLoC algorithm to work out it…
So, FLoC is a mechanism for facilitating your being targeted by commercial propaganda, but not as accurate/personalized as other mechanisms by Google, Amazon and others. Am I getting it right? But - if the regular, more accurate/personalized, mechanisms work in Chromium - why use the less-accurate ones?
2. The more accurate ones are going away.
FLoC stands for Federated Learning of Cohorts which aims to target advertising better without it directly relying on singularly personal information. https://web.dev/floc/ FLoC enables ad selection without sharing the browsing behaviour of individual users. FLoC provides a privacy-preserving mechanism for interest-based ad selection. As a user moves around the web, their browser uses the FLoC algorithm to work out it…
So, FLoC is a mechanism for facilitating your being targeted by commercial propaganda, but not as accurate/personalized as other mechanisms by Google, Amazon and others. Am I getting it right? But - if the regular, more accurate/personalized, mechanisms work in Chromium - why use the less-accurate ones?
[1] https://ai.googleblog.com/2017/04/federated-learning-collabo...
FLoC stands for Federated Learning of Cohorts which aims to target advertising better without it directly relying on singularly personal information. https://web.dev/floc/ FLoC enables ad selection without sharing the browsing behaviour of individual users. FLoC provides a privacy-preserving mechanism for interest-based ad selection. As a user moves around the web, their browser uses the FLoC algorithm to work out it…